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BOOK EXCERPT:
Now in its 11th edition, this text has become an indispensable information resource for business, government, and academia. Every chapter has been completely rewritten to reflect the latest developments and market statistics.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: August E. Grant |
Publisher |
: Taylor & Francis |
Release |
: 2008 |
File |
: 370 Pages |
ISBN-13 |
: 9780240810621 |
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BOOK EXCERPT:
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The secret to the longevity is simple—every two years, the book is completely rewritten to ensure that it contains the latest developments in mass media, computers, consumer electronics, networking, and telephony. Plus, the book includes the Fundamentals: the first five chapters explain the communication technology ecosystem, the history, structure, and regulations. The chapters are written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 16th edition includes: First-ever chapters on Virtual/Augmented Reality and eSports. Updated user data in every chapter. Overview of industry structure, including recent and proposed mergers and acquisitions Suggestions on how to get a job working with the technologies discussed. The companion website, www.tfi.com/ctu, offers updated information on the technologies covered in this text, as well as links to other resources.
Product Details :
Genre |
: Technology & Engineering |
Author |
: August E. Grant |
Publisher |
: Taylor & Francis |
Release |
: 2018-06-13 |
File |
: 583 Pages |
ISBN-13 |
: 9781351334631 |
eBook Download
BOOK EXCERPT:
Communication Technology Update and Fundamentals, now in its 17th edition, has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The book covers the fundamentals of communication technology in five chapters that explain the communication technology ecosystem, its history, theories, structure, and regulations. Each chapter is written by experts who each provide a snapshot of an individual field. The book also dives into the latest developments in electronic mass media, computers, consumer electronics, networking, and telephony. Together, these updates provide a broad overview of these industries and examine the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 17th edition includes the first-ever chapter on Artificial Intelligence; updated user data in every chapter; an overview of industry structure, including recent and proposed mergers and acquisitions; and sidebars exploring sustainability and relevance of each technology to Gen Z. Communication Technology Update and Fundamentals continues to be the industry-leading resource for both students and professionals seeking to understand how communication technologies have developed and where they are headed.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: August E. Grant |
Publisher |
: Routledge |
Release |
: 2020-06-04 |
File |
: 557 Pages |
ISBN-13 |
: 9781000194920 |
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BOOK EXCERPT:
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Product Details :
Genre |
: Technology & Engineering |
Author |
: John Allen Hendricks |
Publisher |
: Lexington Books |
Release |
: 2010-06-22 |
File |
: 311 Pages |
ISBN-13 |
: 9780739140055 |
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BOOK EXCERPT:
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Norman J. Medoff |
Publisher |
: Taylor & Francis |
Release |
: 2016-12-01 |
File |
: 666 Pages |
ISBN-13 |
: 9781317448624 |
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BOOK EXCERPT:
A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future. It begins by developing the communication technology framework—the history, ecosystem, and structure—then delves into each type of technology, including everything from mass media, to computers and consumer electronics, to networking technologies. Each chapter is written by faculty and industry experts who provide snapshots of the state of each individual field, altogether providing a broad overview of the role communication technologies play in our everyday lives. Key features: Gives students and professionals the latest information in all areas of communication technology The companion website offers updated information and useful links to related industry resources, and an instructor site provides a sample syllabus and a test bank This edition features new chapters on automotive telematics, digital health, and telepresence, as well as expanded coverage of tablets/phablets and 4K (ultra high definition television)
Product Details :
Genre |
: Technology & Engineering |
Author |
: August E. Grant |
Publisher |
: CRC Press |
Release |
: 2014-08-07 |
File |
: 589 Pages |
ISBN-13 |
: 9781317907909 |
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BOOK EXCERPT:
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: August E. Grant |
Publisher |
: Taylor & Francis |
Release |
: 2008-06-24 |
File |
: 369 Pages |
ISBN-13 |
: 9781136031304 |
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BOOK EXCERPT:
"This book explores the societal, technological, and user-related factors in understanding why and how digital-savvy college students in Asia's most mobile cities-Shanghai, Hong Kong, Singapore, and Taipei-seek news via the mobile phone, how they evaluate mobile news for credibility and usefulness, and the consequences of this practice: becoming engaged with mobile news, which then teaches them about current affairs. The analyses are situated in the intersection of technological advances from 3G to 4G and marked differences in political and media systems across the four cities, which jointly shape Asia's new generations of citizens. Technologically, the deeply diffused mobile phone motivates civic-minded millennials and centennials in Asia to access news with their phones and engage with the news for civic learning. However, sociopolitical factors impede potential positive outcomes of mobile news consumption. Cross-societal comparisons of survey data collected from two time periods reveal new insights into the interplay of technology and society in consuming mobile news"--
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Ran Wei |
Publisher |
: Oxford University Press, USA |
Release |
: 2021 |
File |
: 241 Pages |
ISBN-13 |
: 9780197523728 |
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BOOK EXCERPT:
Myriad forms of communication occur within the criminal justice system as judges and attorneys speak to juries, law enforcement officers interact with the public, and the news media presents stories of events in courtrooms. Hindrances abound, however. Law enforcement officers and justice system personnel often encounter challenges that affect their
Product Details :
Genre |
: Law |
Author |
: Daniel Adrian Doss |
Publisher |
: CRC Press |
Release |
: 2014-10-17 |
File |
: 624 Pages |
ISBN-13 |
: 9781482236606 |
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BOOK EXCERPT:
This book focuses on journalistic news values from an audience perspective. The audience influences what is deemed newsworthy by journalists, not only because journalists tell their stories with a specific audience in mind, but increasingly because the interaction of the audience with the news can be measured extensively in digital journalism and because members of the audience have a say in which stories will be told. The first section considers how thinking about news values has evolved over the last fifty years and puts news values in a broader perspective by looking at news consumers’ preferences in different countries worldwide. The second section analyses audience response, explaining how audience appreciation and ‘clicking’ behaviour informs headline choices and is measured by algorithms. Section three explores how audiences contribute to the creation of news content and discusses mainstream media’s practice of recycling audience contributions on their own social media channels.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Martina Temmerman |
Publisher |
: Springer Nature |
Release |
: 2020-12-11 |
File |
: 191 Pages |
ISBN-13 |
: 9783030450465 |