Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis. Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed. This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication. Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as 'microanalysis', and forms the principal theme of Communication under the Microscope.

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

In The Demon Under the Microscope, Thomas Hager chronicles the dramatic history of sulfa, the first antibiotic and the drug that shaped modern medicine. The Nazis discovered it. The Allies won the war with it. It conquered diseases, changed laws, and single-handedly launched the era of antibiotics. Sulfa saved millions of lives—among them those of Winston Churchill and Franklin Delano Roosevelt Jr.—but its real effects are even more far reaching. Sulfa changed the way new drugs were developed, approved, and sold; transformed the way doctors treated patients; and ushered in the era of modern medicine. The very concept that chemicals created in a lab could cure disease revolutionized medicine, taking it from the treatment of symptoms and discomfort to the eradication of the root cause of illness. A strange and colorful story, The Demon Under the Microscope illuminates the vivid characters, corporate strategy, individual idealism, careful planning, lucky breaks, cynicism, heroism, greed, hard work, and the central (though mistaken) idea that brought sulfa to the world. This is a fascinating scientific tale with all the excitement and intrigue of a great suspense novel.

Kind, honest and open communication is at the heart of midwifery care and maternity practice, and is vital in providing safe, person-centred care. This new book explores communication in midwifery from a range of perspectives and across different settings. It considers the theoretical and practical dimensions of communication, including how and why we communicate and who we communicate with. It uses case studies and practical examples to put ideas into real-world context and to explore topic areas in ways which are thought-provoking, accessible and useful to practitioners. Above all, Communication in Midwifery supports midwives in developing their theoretical understanding around communication and building a practical toolkit of ideas and strategies for use in a range of settings and with diverse groups of people. It helps midwives and other caregivers in navigating the nuanced and complex situations they encounter every day where clear, honest and collaborative communication is vital. - Covers communication in pregnancy, birth and the postnatal period; the use of written, verbal and non-verbal approaches; and complex scenarios where communication may be challenging, such as diverse groups, trauma and loss - Explores new methods of communicating, including the use of the internet and social media, and their benefits and challenges - Highlights the importance of communication between professions and ways this can be enhanced - Covers contemporary issues of consent, risk and safety in maternity care - Useful at all stages of a midwife's career from undergraduate to qualified midwife

An introduction to the nervous system, which began as a course designed for graduate teachers and psychologists working with neurologically handicapped individuals; has been expanded to aid those interested in functions of the mind, attempting to provide a platform for integration with neuro-philosophy.