Communication Yearbook 20

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Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

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Genre : Language Arts & Disciplines
Author : Brant R. Burleson
Publisher : Routledge
Release : 2012-03-22
File : 618 Pages
ISBN-13 : 9781135152642


Communication Yearbook 22

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BOOK EXCERPT:

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1999.

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Genre : Language Arts & Disciplines
Author : Michael Roloff
Publisher : Routledge
Release : 2012-07-23
File : 520 Pages
ISBN-13 : 9781135152796


Communication Yearbook 24

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BOOK EXCERPT:

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 2001.

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Genre : Language Arts & Disciplines
Author : William Gudykunst
Publisher : Routledge
Release : 2012-03-22
File : 537 Pages
ISBN-13 : 9781135152932


Communication Yearbook 26

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This volume offers state-of-the-art communication research, representing media, interpersonal, intercultural and other areas of communication. It is an important reference on current research for scholars and students in the social sciences.

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Genre : History
Author : William B. Gudykunst
Publisher : Routledge
Release : 2003-01-30
File : 432 Pages
ISBN-13 : 9781135627850


Communication Yearbook 15

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First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

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Genre : Language Arts & Disciplines
Author : Stanley A. Deetz
Publisher : Routledge
Release : 2011-10-25
File : 691 Pages
ISBN-13 : 9780415876940


Communication Yearbooks Vols 6 33 Set

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The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.

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Genre : Language Arts & Disciplines
Author : Various
Publisher : Routledge
Release : 2021-11-05
File : 17176 Pages
ISBN-13 : 9781136630538


Mcquail S Mass Communication Theory

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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

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Genre : Social Science
Author : Denis McQuail
Publisher : SAGE
Release : 2010-02-28
File : 633 Pages
ISBN-13 : 9781446244029


The Oxford Handbook Of Political Communication

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The Oxford Handbook of Political Communication provides contexts for viewing the field, examines political discourse, media, and interpersonal and small group political communication, and considers political communication's evolution inside the altered political communication landscape. Agendas for future research and innovation are presented.

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Genre : Philosophy
Author : Kate Kenski
Publisher : Oxford University Press
Release : 2017
File : 977 Pages
ISBN-13 : 9780199793471


The Impact Of International Television

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For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.

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Genre : Language Arts & Disciplines
Author : Michael G. Elasmar
Publisher : Routledge
Release : 2014-04-08
File : 224 Pages
ISBN-13 : 9781135635060


Emerging Media

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Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Product Details :

Genre : Social Science
Author : Xigen Li
Publisher : Routledge
Release : 2015-12-07
File : 349 Pages
ISBN-13 : 9781317378327