An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.

Joseph A. Rodriguez critically examines the urban design and revitalization initiatives undertaken by both the government and the people of Milwaukee, Wisconsin. In the 1990s, New Urbanists followed a city tradition of using urban design to solve problems while seeking to elevate the city’s national reputation and status. While New Urbanism was not the only design element undertaken to further Milwaukee’s redevelopment, the elite focus on New Urbanism reflected an attempt to fashion a self-help narrative for the revitalization of the city. This approach linked New Urbanist design to the strengthening of grassroots community organizing and volunteerism to solve urban problems. Bootstrap New Urbanism: Design, Race, and Redevelopment in Milwaukee uncovers a practice with implications for urban history, architectural history, planning history, environmental design, ethnic studies, and urban politics.

How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a "kitchen physic," as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business? In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women—Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker—in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.

a thorough, accessible overview of the expanding field of public health for students new to its concepts and actors. Written in engaging, nontechnical language, this best-selling text explains in clear terms the multi-disciplinary strategies and methods used for measuring, assessing, and promoting public health.

Includes Part 1A: Books, Part 1B: Pamphlets, Serials and Contributions to Periodicals and Part 2: Periodicals. (Part 2: Periodicals incorporates Part 2, Volume 41, 1946, New Series)