A fascinating study of the ways in which consumption transformed social practices, gender roles, royal policies, and the economy in seventeenth-century England. It reveals for the first time the emergence of consumer society in seventeenth-century England.

Consumption is well established as a key theme in the study of the eighteenth century. Spaces of Consumption brings a new dimension to this subject by looking at it spatially. Taking English towns as its scene, this inspiring study focuses on moments of consumption – selecting and purchasing goods, attending plays, promenading – and explores the ways in which these were related together through the spaces of the town: the shop, the theatre and the street. Using this fresh form of analysis, it has much to say about sociability, politeness and respectability in the eighteenth century.

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods. From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations. Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain's domestic history and its relationship with its Empire, with Europe and with the United States.

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical agenda. The title explores the topic from the rise of the collector in Renaissance Europe to the birth of consumption as a political tool in the eighteenth century. Beginning with an overview of the history of consumption and the major theorists, such as Bourdieu, Elias and Barthes, who have shaped its development as a field, Baghdiantz McCabe approaches the subject through a clear chronological framework. Supplemented by illlustrations in every chapter and ranging in scope from an analysis of the success of American commodities such as tobacco, sugar and chocolate in Europe and Asia to a discussion of the Dutch tulip mania, A History of Global Consumption: 1500 – 1800 is the perfect guide for all students interested in the social, cultural and economic history of the early modern period.

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

Exploring the idea of luxury in relation to a series of neighboring but distinct concepts including avarice, excess, licentiousness, indulgence, vitality, abundance, and waste, this study combines intellectual and cultural historical methods to trace discontinuities in luxury’s conceptual development in seventeenth-century England. The central argument is that, as ’luxury’ was gradually Englished in seventeenth-century culture, it developed political and aesthetic meanings that connect with eighteenth-century debates even as they oppose their so-called demoralizing thrust. Alison Scott closely examines the meanings of luxury in early modern English culture through literary and rhetorical uses of the idea. She argues that, while ’luxury’ could and often did denote merely ’lust’ or ’licentiousness’ as it tends to be glossed by modern editors of contemporary works, its cultural lexicon was in fact more complex and fluid than that at this time. Moreover, that fuller understanding of its plural and shifting meanings-as they are examined here-has implications for the current intellectual history of the idea in Western thought. The existing narrative of luxury’s conceptual development is one of progressive upward transformation, beginning with the rise of economic liberalism amidst eighteenth-century debates; it is one that assumes essential continuity between the medieval treatment of luxury as the sin of ’luxuria’ and early modern notions of the idea even as social practises of luxury explode in early seventeenth-century culture.

In this vivid reconstruction of life in a seventeenth-century gentry household, the authors delve into the details of everyday life: how did a large, wealthy household in the English countryside acquire the goods and services it needed and wanted? Was household consumption an exclusively female sphere, or did men play an important role, too?

This ebook is a selective guide designed to help scholars and students of the ancient world find reliable sources of information by directing them to the best available scholarly materials in whatever form or format they appear from books, chapters, and journal articles to online archives, electronic data sets, and blogs. Written by a leading international authority on the subject, the ebook provides bibliographic information supported by direct recommendations about which sources to consult and editorial commentary to make it clear how the cited sources are interrelated. This ebook is just one of many articles from Oxford Bibliographies Online: Atlantic History, a continuously updated and growing online resource designed to provide authoritative guidance through the scholarship and other materials relevant to the study of Atlantic History, the study of the transnational interconnections between Europe, North America, South America, and Africa, particularly in the early modern and colonial period. Oxford Bibliographies Online covers most subject disciplines within the social science and humanities, for more information visit www.oxfordbibliographies.com.

Working Subjects in Early Modern English Drama investigates the ways in which work became a subject of inquiry on the early modern stage and the processes by which the drama began to forge new connections between labor and subjectivity in the period. The essays assembled here address fascinating and hitherto unexplored questions raised by the subject of labor as it was taken up in the drama of the period: How were laboring bodies and the goods they produced, marketed and consumed represented onstage through speech, action, gesture, costumes and properties? How did plays participate in shaping the identities that situated laboring subjects within the social hierarchy? In what ways did the drama engage with contemporary discourses (social, political, economic, religious, etc.) that defined the cultural meanings of work? How did players and playwrights define their own status with respect to the shifting boundaries between high status/low status, legitimate/illegitimate, profitable/unprofitable, skilled/unskilled, formal/informal, male/female, free/bound, paid/unpaid forms of work? Merchants, usurers, clothworkers, cooks, confectioners, shopkeepers, shoemakers, sheepshearers, shipbuilders, sailors, perfumers, players, magicians, servants and slaves are among the many workers examined in this collection. Offering compelling new readings of both canonical and lesser-known plays in a broad range of genres (including history plays, comedies, tragedies, tragi-comedies, travel plays and civic pageants), this collection considers how early modern drama actively participated in a burgeoning, proto-capitalist economy by staging England's newly diverse workforce and exploring the subject of work itself.