It can be said that writing your book can take 30% of your time and marketing it 130%. Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out! Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content: - Advertising vs Public Relations - Creating your Author’s Platform - How to Write Good Promotional Copy - Linkedin Strategies - Author Websites - Leveraging your Network - Leveraging social media (what works... what doesn’t) - Amazon and Facebook Advertising And much more... Other books in the series... Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices. Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself.

In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to stand out. Author Rae A. Stonehouse offers a motivational yet practical guide that shows writers how to unleash their inner authorpreneur and launch a financially sustainable and creatively rewarding literary career. Within the pages of Unleash Your Inner Authorpreneur: DIY Marketing Strategies Writers Need Today, you'll discover the frameworks, strategies and actionable steps essential for establishing yourself as a thriving author brand. Learn how to conduct competitive analysis, identify your target audience, optimize online visibility, convert readers into buyers, collaborate with influencers and adapt to industry trends. Equip yourself with the well-rounded proficiencies needed to create engaging content, stimulate online discussions, maximize advertising returns, diversify income and ascend both the creative and business facets of your authorial pursuits. Guideposts include optimizing your online platform, leveraging email marketing, analyzing metrics, monetizing through multimedia and ultimately constructing the foundation for long term authorial success. This empowering and intensely practical playbook aims to help determined writers supersede barriers, fulfill their potential and boldly ascend to new heights of literary excellence. Follow these principles persistently, gather feedback, take calculated risks - before you know it, your authorpreneurial talents will unfold, connecting your stories with eager readers worldwide while you reap the financial rewards. The time has come to spread your wings and pursue your true calling. With this book as your guide, you now hold the map to realizing your ambitious author dreams.

In the oversaturated modern landscape, establishing yourself as an expert and thought leader has never been more challenging - or more important for career success. Enter: books. In Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker author Rae A. Stonehouse unveils how you can leverage the credibility and visibility of authorship to differentiate yourself, attract ideal clients, and book high-paying speaking gigs at prestigious conferences, corporations, and associations. Backed by decades of experience, Stonehouse's groundbreaking book provides a comprehensive roadmap to plan, write, publish, and strategically market your book. You'll discover insider tips to identify your niche, craft compelling content, choose between traditional and self-publishing routes, and create financial leverage using your book. This is Author Stonehouse’s Sixth book in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself. Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker reveals: · The step-by-step process to write an authoritative book positioning you as a leading voice in your industry. · Cutting-edge marketing strategies to build buzz, launch successfully, and drive book sales. · How to land lucrative speaking opportunities, media interviews, and new client partnerships · Monetization models and backend funnels to maximize your book's value. · Guidance to balance books with speaking to accelerate your income and impact. Whether you're a seasoned speaker or starting out, Stand Out! equips you with a powerful blueprint to use a book as a springboard for your career. If you're ready to write your story, spread your message, and become the speaker audiences crave, this book is for you!

Introducing Nonfiction That Sells: Your Guide to Writing Success, the fourth installment in the Successful Self-Publisher Series by author Rae A. Stonehouse. With his Successful Self-Publisher Series, he aims to unveil the intricacies of writing that resonate with readers and leaves a lasting impact. Nonfiction That Sells: Your Guide to Writing Success is not just about stating facts; it's about evoking emotions, offering a fresh perspective, and leaving an indelible imprint on your audience. As we progress through each chapter, you will develop your authenticity, uncover your unique voice, and learn how to establish a profound connection with your readers. Each chapter of his books serves as a steppingstone, building on the last, and providing fresh insights and newfound skills. Rae's work is more than a writing guide. It is a journey of discovery, a quest for authenticity, and a vehicle for personal voice development. His books are not just about explaining how to write nonfiction; they're about touching hearts, making connections, and leaving indelible imprints through impactful storytelling. Rae's dedication to his craft is clear in his books, where he effortlessly combines his knowledge with a unique teaching style. He is a guide, a mentor, and a storyteller whose ultimate goal is to see his reader's name shining on that bestseller list. For Rae, every word is a step closer to success, every chapter a new twist in the journey, and every book a beacon of hope for aspiring writers. Rae has gathered heaps of knowledge while creating this series and now seeks to share this treasure trove with others. By walking you through the intricate process of nonfiction writing, Rae aims to make this craft accessible, enjoyable, and rewarding. Join Rae on this exciting adventure into the world of nonfiction writing. Under Rae's guidance, you may just find YOUR name shining on that bestseller list one day. Here's to your writing success, and happy writing!

Are you an entrepreneur and have invaluable insights and expertise to share with the world? Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book. Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate. The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know. Unleash your expertise by writing and self-publishing! No matter your industry or unique insights, "Share What You Know" will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.

There’s an old saying that goes “the squeaky wheel... gets the grease.” The saying may have been true at one point in time but now... The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition? Some will tell you it is easy now-a-days to create an on-line reputation The author believes creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy. Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community. Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are. This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture. Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote. Blow Your Own Horn! Personal Branding for Business Professionals offers: Strategies for personal branding and marketing. Self-promotion utilizing Linkedin as a tool. Effective networking techniques for self-promotion. Self-promotion strategies related to job searching. On-line reputation management and... Additional social media venues that could be helpful to you in developing your personal brand. Now is the time to let the world know what you have offer. It’s time to start blowing your own horn! This book shows you how.

Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself addresses writing books and self-publishing based on business best-practices. There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, interior design, even story content – based on your vision, and your goals. Plus, you can have a finished copy in months, not years. As an author with the desire of being paid for your hard work, you are in business. If you choose to self-publish, you are now in the publishing business as well. Book One Writing & Publishing as a Business explores the following topics essential to creating your manuscript: - Choosing your topic - How to generate content ideas for your book - Organizing your content so it makes sense - Researching - Creating your storyline - Finding your writing voice - Saving your work - Preventing spelling & grammar mistakes - Minding your tense - Formatting your manuscript - Adding illustrations or graphics - Creating book titles that sell - Proofreading And much more... Other books in the series... Book Two Self-Publishing for Fun and Profit in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself focuses on how to publish your content. Book Three Content Marketing Strategies That Work in the series focuses on how to market your book, yourself.

Your manuscript is complete. Now what? Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep. Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros. There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, interior design, even story content – based on your vision, and your goals. Plus, you can have a finished copy in months, not years. Book Two Self-Publishing for Fun and Profit in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself demonstrates the ins and outs of self-publishing and explores the following topics essential to publishing your manuscript: - Self-Publishing vs Traditional Publishing - Proofreading - Editing Your Manuscript - Copyrighting - File format - Digital Rights Management - ISBNs - Pricing - Royalties - Publishing And much more... Other books in the series... Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices. Book Three Content Marketing Strategies That Work in the series focuses on how to market your book, yourself.

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at paulaisworkingnow@gmail.com. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).