This book, “Adventures of a Guru Wannabe: Copywriting Snafus,” is a culmination of those experiences, presented through the lens of our ambitious protagonist, Opsy Bee. Why did I write this book? Simply put, I wanted to provide a relatable, engaging, and educational resource for aspiring copywriters and digital marketers. Through the fictional adventures of Opsy Bee, I aim to highlight common copywriting mistakes and offer practical solutions in a way that is both entertaining and enlightening. Copywriting is more than just crafting compelling words; it’s about understanding your audience, building trust, and creating connections. By sharing the mistakes and lessons of Opsy Bee, I hope to help readers avoid common pitfalls and accelerate their own journeys to success. Whether you’re just starting out or looking to refine your skills, this book is designed to be a valuable guide on your path to mastering the art of persuasive writing.

How non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool. Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business–IT divide. Each chapter opens with a jargon decoder–nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamating software and data for a hard-to-duplicate competitive advantage; making choices that meet today's business needs without handicapping future strategy; establishing who decides what about IT strategies; sourcing IT and its challenges; protecting IT assets against disaster in ways that IT professionals cannot; and recognizing the business potential of emerging technologies. Examples are drawn from large corporations, small businesses, and nonprofits around the world. The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It will also be a valuable reference for managers.

Overview From a child fretting over having a male teacher for the first time to suffering from test anxiety, this practical and humorous guide offers parents a commonsense approach to handling a variety of school-related problems. Some of the issues addressed include serious subjects such as how to tell if a child has a learning disability, as well as more light-hearted situations such as what to do if a child is afraid of the automatic flushing toilets at school. Written by an experienced teacher and mother of three, How to Handle School Snafus offers kid-tested solutions for the most challenging and hilarious problems that the school year can bring.

The best resource available for finding a literary agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent if you want to get the best traditional publishing book deal possible. The 2015 Guide to Literary Agents is your essential resource for finding that literary agent and getting your book bought by a top publisher. Along with listing information for more than 1,000 literary agents who represent writers and their books, this new, updated edition of GLA includes: • "10 Reasons Agents Reject Your Manuscript"--helping you learn what not to do during the submission process • "New Agent Spotlights"--profiles of literary reps actively building their client lists right now • 13 debut author success stories: Writers explain their paths to publication, so you can learn from their successes and see what they did right • Informative how-to articles on query letters, synopsis writing, voice and craft, platform and blogging, nonfiction book proposals, and more *Includes access to the webinar "Everything You Need to Know About Getting an Agent" from Chuck Sambuchino, editor of Guide to Literary Agents* In this 90-minute webinar, you'll learn how to compose a query letter, what makes up a compelling pitch, synopsis writing tips, how to research/find agents, and much more.

The best resource available for finding a literary agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2014 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published. Along with listing information for more than 1,000 literary agents who represent writers and their work, this new, updated edition of GLA includes: • "New Agent Spotlights"--calling out literary reps actively building lists right now. • "How I Got My Agent" success stories from writers who describe their paths from aspiring author to published success. • Informative articles on query letters, synopsis writing, voice and craft, author platform, nonfiction book proposals, researching agents, and more. • Includes "Ask the Agent" profiles of individual literary agents who are currently seeking writers.

Where do you begin with a writer as original and brilliant as David Foster Wallace? Here -- with a carefully considered selection of his extraordinary body of work, chosen by a range of great writers, critics, and those who worked with him most closely. This volume presents his most dazzling, funniest, and most heartbreaking work -- essays like his famous cruise-ship piece, "A Supposedly Fun Thing I'll Never Do Again," excerpts from his novels The Broom of the System, Infinite Jest, and The Pale King, and legendary stories like "The Depressed Person." Wallace's explorations of morality, self-consciousness, addiction, sports, love, and the many other subjects that occupied him are represented here in both fiction and nonfiction. Collected for the first time are Wallace's first published story, "The View from Planet Trillaphon as Seen In Relation to the Bad Thing" and a selection of his work as a writing instructor, including reading lists, grammar guides, and general guidelines for his students. A dozen writers and critics, including Hari Kunzru, Anne Fadiman, and Nam Le, add afterwords to favorite pieces, expanding our appreciation of the unique pleasures of Wallace's writing. The result is an astonishing volume that shows the breadth and range of "one of America's most daring and talented writers" (Los Angeles Times Book Review) whose work was full of humor, insight, and beauty.

Turn your knack for language into a lucrative career Must-know techniques and resources for maximizing your accuracy and speed Interested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you've always wanted. Books, magazines, Web sites, corporate documents - find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss. Balance between style and rules Master the art of the query Use proofreader symbols Edit and proof electronic documents Build a solid freelancing career

Perfect your photos and images with this “focused” guide to the latest version of Photoshop Elements For most of us, the professional-level Photoshop is overkill for our needs. Amateur photographers and photo enthusiasts turn to Photoshop Elements for a powerful but simpler way to edit and retouch their snapshots. Photoshop Elements 9 For Dummies, fully updated and revised for the latest release of this software product, helps you navigate Elements to create, edit, fix, share, and organize the high-quality images you desire. Full color pages bring the techniques to life and make taking great photos fun and easy. Introduces you to the work area Shows you how to upload images to your computer Reviews ways to view, find, organize, and manage your photos Details how to modify your photos to your specifications Distills working with layers, contrast, color, clarity, filter, effects, styles, and type Explains how to print your creations, create a slide show, and optimize images for the Web Written by veteran digital imaging and print authors Barbara Obermeier and Ted Padova, this handy reference is a highly readable and enjoyable way to learn this powerful image editing application.

Photoshop Elements lets you edit and enhance your digital photographs and images with professional quality tools. Whether you’re a professional photographer or a beginner, Photoshop Elements 7 For Dummies gives you the scoop on using this full-featured photo-editing program. You’ll find out how to transform your ordinary photos into visually stunning creations. This book gives you the tools to enhance your images, fix flaws, share pictures online, correct small problems with Quick Fix, keep track of images with the Project Bin, take charge with Shortcuts, present your photos as a slideshow, use Web hosting, animate images, and create movie files. You’ll also learn to: Use the Organizer to move around efficiently in Elements Correct color, brightness, contrast, and exposure Use Adobe’s free Photoshop.com service Streamline your work using shortcuts Work with bitmap, grayscale, and indexed color modes Create albums and import images Follow creative applications for filters and effects Prepare images for printing Turn your photos into postcards, calendars, greeting cards, and photo albums Straighten crooked lines, crop for effect, or fix color, sharpness, red-eye, and contrast Photoshop Elements 7 For Dummies shows you how to use all the Elements of great image editing, management, and photo fun. Whether you’re concerned about color profile embedding or just want to put your kid’s photo on a calendar, you’ll learn how with this book!