An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Offers the works of Lady Caroline Lamb (1785-1828), the late Romantic-era novelist most famous for her affair with Lord Byron. Presenting Lamb's works in a scholarly format, this book situates her literary achievements within the context of her Whig allegiances, her sense of noblesse oblige and her promotion of aristocratic reform.

This is the first detailed analysis of the fate of Lucretius' De rerum natura from its composition in the 50s BC to the creation of our earliest extant manuscripts during the Carolingian Age. Close investigation of the knowledge of Lucretius' poem among writers throughout the Roman and medieval world allows fresh insight into the work's readership and reception, and a clear assessment of the indirect tradition's value for editing the poem. The first extended analysis of the 170+ subject headings (capitula) that intersperse the text reveals the close engagement of its Roman readers. A fresh inspection and assignation of marginal hands in the poem's most important manuscript (the Oblongus) provides new evidence about the work of Carolingian correctors and offers the basis for a new Lucretian stemma codicum. Further clarification of the interrelationship of Lucretius' Renaissance manuscripts gives additional evidence of the poem's reception and circulation in fifteenth-century Italy.

As a poet and critic of art and literature, and as a social and political philosopher, Sir Herbert Read exerted an important influence on the culture of his time. Not only did he assist and inspire many writers and artists, but through his work for the idea of ‘education through art’, he greatly influenced education, in particular the teaching of art and literature in schools. For this symposium, first issued in 1969 as the ninth number of The Malahat Review, Professor Skelton has gathered together original essays, poems and drawings which illustrate many aspects of Sir Herbert Read’s life and work.