This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‐world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.

This title explores the modern phenomenon of people being "canceled," or punished in public discourse for something they've said or done. To some, cancel culture helps everyday people speak truth to power, but to others it is simply a way to bully online without creating real change. Features include a glossary, online resources, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

The management of business continuity is a crucial task. It ensures that your company's usual business operations are maintained with minimal disturbance during a calamity. BCM is based on the idea that good response systems can reduce the amount of damage caused by hypothetical catastrophes. Company continuity management is described as an organization's advanced planning and readiness for preserving business functions or promptly resuming operations following a calamity. It also include identifying potential threats such as fire, flood, and cyber-attacks. Business executives have devised a strategy to detect and manage potential crises before they occur. The procedures are then tested to confirm that they operate, and the process is then reviewed on a regular basis to ensure that it is up to date. Continuity management encompasses more than just the aftermath of a natural disaster or a cyberattack. It all starts with the rules and procedures that have been designed, tested, and implemented in the event of an incident. The program's scope, essential players, and management structure are all defined in the policy. It must explain why business continuity is vital, and it must maintain control during this phase. One component is determining who is responsible for the establishment and modification of a business continuity plan checklist. The other is determining who will be in charge of implementation. In what may be a hectic period for everyone concerned, governance brings clarity. It's also important to consider the scope. It specifies what the organization's definition of business continuity is. Is it about keeping apps running, products and services available, data accessible, or people and physical locations safe? Businesses must be clear about what is covered by a plan, whether it is revenue-generating components, external-facing parts, or another portion of the overall business. During this phase, roles and responsibilities must also be assigned. These may be clear positions based on work function, or particular responsibilities based on the type of disruption that may occur. Policy, governance, scope, and roles must all be widely stated and supported in all circumstances.

FROM THE BEST-SELLING AUTHOR OF GOD AND DONALD TRUMP 64% of Americans believe cancel culture is a threat to their freedom. This book will help you realize the seriousness of the battle before us and illuminate the present circumstance for the purpose of doing good-to bring hope. It will document what is happening in our country, how believers can respond, and why we can look expectantly to the future. This is the time for neither religious fatalism nor political inaction. No matter how bad things get in the culture or in government, the Bible is true and God has plans and purposes we don't understand-and in the end we win. Things are chaotic in America. Liberal policies are advancing. A rash of executive orders appears to be moving the nation closer to socialism and a one-world government. And conservatives, including many Christians, are being censored as never before. There's even a term-cancel culture-which 64 percent of Americans believe poses a threat to their freedom, according to a Harvard CAPS-Harris Poll. (Among Republicans, that figure is even higher at 80 percent.) The term applies to all conservatives who oppose the politically correct crowd, but it's part of a bigger effort to cancel Christianity and those who espouse biblical principles. It almost seems this is the beginning of the end and the Antichrist will appear at any time. You pick the cultural or political issue, and there likely is not even the semblance of widespread agreement. It seems that Christians are in an unprecedented season of fragmentation, potential division, and actual separation on many fronts. Instead of going forward, much of the church seems to be moving backward or standing still, waiting for what's next. The body of Christ is a big, diverse family, and we must choose to cheer one another on rather than get into circular firing squads. We are called to advance on every front. This book will assess and affirm the different approaches playing out. The body needs clarity and unity- and has little of both right now. Wounded armies want hope, focus, and encouragement. This book will not throw anyone overboard who is standing for the truth in some positive way. Rather, it will allow readers to look critically at the various approaches vying for our allegiance and attention here in the middle of 2021. In the course of this survey, we will find reason to affirm where people are fighting on the battlefield and validate the perspectives they bring. Featuring interviews with a cross section of leaders, this book will document what is happening in our country, how believers can respond, and why we can look to the future with hope. Even though things are bad, we must understand that conditions have been this bad or worse in the past and God always came through. He has plans and purposes we don't understand. Christians must not lose heart. We must stand strong and not be intimidated. We must pray, and we must believe God for a great awakening. No matter how bad things get in the culture or in government, the Bible is true and "all things work together for good to those who love God" (Rom. 8:28, MEV). That's because we are called according to His purpose. A purpose never goes in reverse. This book will reveal what that looks like in its various forms in the day in which we live. It gives a great handle for promoting unity and appreciation of one another when that is breaking down so badly elsewhere. Indeed, maybe the love Jesus spoke about that makes us recognizable to the world will be seen as this book illuminates the supernatural unity among people of very diverse opinions and approaches while pointedly addressing these various hot-button areas.

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.