Whether you want to become a successful innovator within your organization or develop an environment that spawns an innovative mindset, Corporate Innovation, 2nd edition can be helpful to you. Accomplished entrepreneurs create successful new ventures and implement them successfully. To do this consistently takes a blend of entrepreneurship, creativity, innovation, and knowing how to make teams work effectively. The concepts behind corporate innovation mirror many of these same principles. This revised edition will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization’s readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply entrepreneurship or technology entrepreneurship, the principal focus of this book is new product and service innovations developed inside existing organizations. What distinguishes structures for innovation from the processes for innovation will be explored. The corporate innovation process chapter examines the various stage gate and other non-linear models in the new product development literature. Finally, since it is about “disruption” in today’s industries, we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. Corporate Innovation, 2nd edition helps you to understand innovation by explaining the four stages of the innovation process, how to improve your skills in the innovation process, and unleash your personal innovative abilities. In addition, you will find ways to assess the organization’s attitudes toward innovation, giving you insights into how to diagnose creative and innovative performance barriers in the organization. Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.

Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century. Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of: I-Skills developed within individuals I-Design thinking functions needed to shape innovation I-Teams that emerge from the HR perspective of structuring the appropriate climate I-Solution needed to provide a foundation for implementing any innovative ideas Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.

Because of the specific characteristics of innovation communities, social relationships between community members play a pivotal role for performance in such settings. In response, Martin Dumbach takes a social capital perspective and approaches the research question: What are antecedents of social capital in corporate innovation communities? Using both qualitative as well as quantitative methods, the research presented offers interesting insights into the dynamics of the development of community networks. In more detail, the author describes innovation community social capital as a self-reinforcing asset that is affected by antecedents on the individual, the community, and the organizational level. These findings add to the literature on innovation communities and social capital and have important implications for community management.

Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical application. Innovation is a key factor determining the success of companies and since corporate innovation consumes large quantities of resources, the issue of how best to distribute these resources among different projects is crucial. For an optimal resource allocation, companies need valuation tools to assess the benefits, costs and risks of competing projects. The energy sector is an example of a market that is strongly driven by innovation, and as such the book describes the processes and the potential of digitalizing product development and outlines the valuation process for a long-term innovation project in this sector – the development of the latest Siemens gas turbine.

The new wave of organizational innovations involves new types of arrangements between individuals and corporations. It is likely to continue to produce new organizational forms, spanning the entire range of combinations of markets and hierarchies and involving complex, sometimes protracted negotiation processes between individuals and corporate entities. Such negotiation processes, we believe, will be an increasingly pervasive aspect of corporate life and an important mechanism for facilitating the new integration of individualism and big business through corporate entrepreneurship.

This book makes a valuable contribution to innovation management in the form of an interdisciplinary analysis of contemporary international approaches. By introducing the concept of a 'techno-corporate gap,' it also highlights the crucial role that companies play in creating and managing innovation in order to increase (or decrease) the technological gap between countries, and in their economic development. The originality of the book lies in its systems thinking oriented approach to the techno-corporate gap and technological gap, and their relation to corporate governance. These aspects are analyzed in detail, and not merely from an economic standpoint, but also with regard to innovativeness and regional social development.

Bernhard Gold answers the question of how larger firms can learn from the successes of Silicon Valley start-ups by means of corporate venturing and by developing the ‘Spin-Along Approach’ – a method that combines the innovativeness of start-up companies with the capabilities of large corporations to obtain the best of both worlds. Moreover, the author provides an in-depth analysis of the Silicon Valley ecosystem and presents new corporate innovation methods for the digital age, with the aim of providing a final resolution to the ‘Innovator’s Dilemma’.

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

'Birgitte Andersen revisits in a modern context the ideas of Kuznets on technological growth paths, but emphasises the structural variety in patenting where earlier authors focused on aggregate trends. This is an important contribution for scholars interested in the interface between the recent history of technology and evolutionary economics.' - John Cantwell, Rutgers University, US