Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.

Providing a detailed break-down of the skills required to establish and grow a profitable production company, this book enables content creators and filmmakers to navigate the commercial video production world and the needs of its clients. Drawing on professional experience in the industry as well historical examples, author Tom Vaughan-Mountford illustrates the ways in which producers can avoid common pitfalls and better manage their business, projects, and clients. Making the corporate world accessible for filmmakers, this book covers all aspects of the video production process, equipping creatives with the tools—and the mindset—to offer their skills to paying clients in a reliable, repeatable, and above all profitable manner. This book is ideal for filmmakers and content creators looking to establish a successful video production business, and features an online resource pack with example production paperwork including a call sheet, and example script re-writes.

Video Production Workshop is the first book written to be accessible and appealing to a younger, digitally savvy audience interested in learning the full range of skills involved in planning and executing a video project. It introduces all the digital tools and basic techniques in sequence for readers to build proficiency and gain a well-rounded mastery of the art and craft of video production. Author Tom Wolsky begins with lessons in video editing and camera handling, and then moves on to scripting and storyboarding a production. Readers then step through a series of exercise projects. Separate chapters explore how to light different types of scenes as well as how to obtain well-recorded sound. The book is designed both for independent students as well as for classroom use, and it includes lessons on video journalism and its rights, responsibilities, and ethics. Related techniques for interviewing and working in a live studio are also presented. The book concludes with lessons in post-production techniques, especially motion graphics and special effects. The downloadable resources are packed with DV footage for projects, plus demo plug-ins and free software.

The need for students and young professionals to be effective communicators and media creators has never been so essential as it is today. Crafting multimedia messages across a variety of platforms is the key growth skill of the 21st century, and strong visual and verbal communication skills, media literacy, and technical proficiency all play a critical role. Video Production 101: Delivering the Message introduces and explores the roles of story development, producing, directing, camerawork, editing, sound design, and other aspects key to media creation. After each topic is explored students develop their skills with hands-on activities in each chapter, such as making a video self-portrait, visual poem, public service announcement, promotional video, short fiction film, and documentary. The authors include videos so readers can watch and learn some of the more visually-oriented concepts. Video Production 101 teaches the way students want to learn – in a project-based and results oriented structure, covering the process of media creation in all its varieties. Accessible and engaging, this book is the ultimate guide for anyone who wants to take control and clearly, effectively, and powerfully deliver his or her message to the world using video.

This practical, yet comprehensive, text offers an up-to-date look at one of the most rapidly expanding media industries - corporate and organizational video. The book features preproduction, production, post production, and management insights from over 20 writers, most of whom are practitioners in the field.