Carl Sagan’s Cosmos inspires audiences to look at the universe with new eyes and to appreciate humanity’s importance in it. Sagan’s deft use of rhetorical strategy creates an experience that pushes beyond the limits of a mere “educational” program to reveal a mythic adventure. Although Sagan contributed much to the field of science as well as to public understanding of it, Cosmos remains his signature brand. Cosmos and the Rhetoric of Popular Science builds on Thomas M. Lessl’s observations regarding Cosmos’ connection to the mythic and science fiction. It delves deeply into Sagan’s rhetorical construction of the program in order to understand what elements contributed to its mythos.

The secrets of light — Your pathway to a state of presence Seeking a state of presence: The most important things in life are our health and happiness. Yet most of us are neither healthy nor happy. We have been led to believe that if we think ahead and make the right choices, we can manifest our dreams. Yet despite our best efforts, we still have more disease and discontent than ever before. Is it possible that our essential ideas about life are flawed? Can we learn how to get into the zone or a flow state? Is light the key to finding a state of presence? Living in the light: We are all aware of the impact of sunlight on a plant’s growth and development. But few of us realize that a plant actually “sees” where light is emanating from and positions itself to be in optimal alignment with it. This phenomenon, however, is not just occurring in the plant kingdom — humans are also fundamentally directed by light. The intersection of science and spirituality: In Luminous Life, Dr. Jacob Israel Liberman integrates scientific research, clinical practice, and direct experience to demonstrate how the luminous intelligence we call light effortlessly guides us toward health, contentment, and a life filled with purpose. If you have read Barbara Brennan’s Hands of Light or Light Emerging, you’re going to love Jacob Liberman’s Luminous Life.

Reading Popular Physics is a valuable contribution to our understanding of the nature and implications of physics popularizations. A literary critic trained in science, Elizabeth Leane treats popular science writing as a distinct and significant genre, focusing particularly on five bestselling books: Stephen Hawking's A Brief History of Time, Steven Weinberg's The First Three Minutes, James Gleick's Chaos, M. Mitchell Waldrop's Complexity, and Gary Zukav's The Dancing Wu Li Masters. Leane situates her examination of the texts within the heated interdisciplinary exchanges known as the 'Science Wars', focusing specifically on the disputed issue of the role of language in science. Her use of literary analysis reveals how popular science books function as sites for 'disciplinary skirmishes' as she uncovers the ways in which popularizers of science influence the public. In addition to their explicit discussion of scientific concepts, Leane argues, these authors employ subtle textual strategies that encode claims about the nature and status of scientific knowledge - claims that are all the more powerful because they are unacknowledged. Her book will change the way these texts are read, offering readers a fresh perspective on this highly visible and influential genre.

Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.

An introduction to ancient myths and the critical discussions that surround them, this book dives into the stories of pre-modern culture, taking a comparative look at how they have shaped the West and modern storytelling as we have come to understand it today. It makes texts and scholarship from near Eastern, Classical and Celtic disciplines engaging and accessible, and traces narrative meaning through stories from ancient Mesopotamia to the BritishMedieval Period, offering compelling pathways into such writings as The Epic of Gilgamesh, Genesis and Job, The Odyssey, The Mabinogi, The Life of St Cadoc and Sir Orfeo. Looking at each in detail, Myths and Ancient Stories also explores myth through a modern lens, probing at how, in this scientific age, it continues to inspire contemporary film, games and literary works such as those by, Margaret Atwood, Colm Tóibín, Madeleine Miller and Pat Barker. Impressive in breadth and bringing together a wide range of foundational texts from diverse traditions for the first time, this work is the ideal orientation to the ancient works central to English literary culture, shedding light on the mythological roots of storytelling and narrative.

"This volume introduces a new concept to explore the dynamic relationship between folklore and popular culture: the “folkloresque.” With “folkloresque,” Foster and Tolbert name the product created when popular culture appropriates or reinvents folkloric themes, characters, and images. Such manufactured tropes are traditionally considered outside the purview of academic folklore study, but the folkloresque offers a frame for understanding them that is grounded in the discourse and theory of the discipline.Fantasy fiction, comic books, anime, video games, literature, professional storytelling and comedy, and even popular science writing all commonly incorporate elements from tradition or draw on basic folklore genres to inform their structure. Through three primary modes—integration, portrayal, and parody—the collection offers a set of heuristic tools for analysis of how folklore is increasingly used in these commercial and mass-market contexts.The Folkloresque challenges disciplinary and genre boundaries; suggests productive new approaches for interpreting folklore, popular culture, literature, film, and contemporary media; and encourages a rethinking of traditional works and older interpretive paradigms."

Why did an atheist like Carl Sagan talk so much about God? Why does NASA climatologist James Hansen plead with us in his recent book not to waste "Our Last Chance to Save Humanity"? Because science advisors are our new prophets, Lynda Walsh argues in Scientists as Prophets: A Rhetorical Genealogy. She does not claim, as some scholars have, that these public scientists push scientism as a replacement for religion. Rather, she puts forth the provocative argument that prophetic ethos is a flexible type of charismatic authority whose function is to manufacture certainty. Scientists aren't our only prophets, Walsh contends, but science advisors predictably perform prophetic ethos whenever they need to persuade their publics to take action or fund basic research. Walsh first charts the genealogy of this hybrid scientific-prophetic ethos back to its roots in ancient oracles before exploring its flourishing in 17th century Europe. She then tracks its performances and mutations through several important late-modern events in America: Robert Oppenheimer's role in the opening of the atomic age; Rachel Carson's interventions in pesticide use; the mass-media polemics of science popularizers such as Carl Sagan, Stephen Hawking, and Stephen Jay Gould; and finally the UN's climate change panel and their role in Climategate. Along the way, Walsh highlights the special ethical and political defects embedded in the genealogy of the scientist-prophet, and she finishes by evaluating proposed remedies. She concludes that without a radical shift in our style of deliberative policy-making, there is little chance of remedying the dysfunctions in our current science-advising system. A cogent rhetorical analysis of over 1,000 archival documents from 10 historic cases, Scientists as Prophets engages scholars of scientific rhetoric, history, and literacy, but is also accessible to readers interested in the roots of current political debates about the environment, nuclear energy, and science education.

Landmark Essays in Rhetoric of Science: Issues and Methods compiles the essential readings of the vibrant field of rhetoric of science, tracing the growth and core concerns of the field since its development in the 1970s. A companion to Randy Allen Harris’s foundational Landmark Essays in Rhetoric of Science: Case Studies, this volume includes essays by such luminaries as Carolyn R. Miller, Jeanne Fahnestock, and Alan G. Gross, along with an early prophetic article by Charles Sanders Pierce. Harris’s detailed introduction puts the field into its social and intellectual context, and frames the important contributions of each essay, which range from reimagining classical concepts like rhetorical figures and topical invention to Modal Materialism and the Neomodern hybridization of Actor Network Theory with Genre Studies. Race, revolution, and Daoism come up along the way, and the empirical recalcitrance of the moon. This collection serves as a textbook for graduate and advanced undergraduate courses in science studies, and is an invaluable resource for researchers concerned with science not as a special, autonomous, sacrosanct enterprise, but as a set of value-saturated, profoundly influential rhetorical practices.

A leading intelligent-design supporter writes to prove a good God's existencein an evil world, in turn explaining what the end result of true Christianitymust be.

David J. Tietge examines the place and influence of scientific discourse in the popular consciousness of contemporary American society, offering critical strategies for recognizing, decoding, and understanding scientific language as it is used by both scientific and a-scientific agents and agencies.