Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

This unique annotated bibliography is a complete, up-to-date guide to sources of information on library science, covering recent books, monographs, periodicals and websites, and selected works of historical importance. In addition to compiling an invaluable list of sources, Bemis digs deeper, examining the strengths and weaknesses of key works. A boon to researchers and practitioners alike, this bibliography Includes coverage of subjects as diverse and vital as the history of librarianship, its development as a profession, the ethics of information science, cataloging, reference work, and library architecture Encompasses encyclopedias, dictionaries, directories, photographic surveys, statistical publications, and numerous electronic sources, all categorized by subject Offers appendixes detailing leading professional organizations and publishers of library and information science literature This comprehensive bibliography of English-language resources on librarianship, the only one of its kind, will prove invaluable to scholars, students, and anyone working in the field.

A basic, how-to book written primarily to prepare librarians to assist genealogy researchers, this guide can also be used by those who wish to discover and document their family histories. There has been an explosion of interest in genealogy recently, with popular series running on PBS (Faces of America), NBC (Who Do You Think You Are?) and BYU-TV (The Generations Project). Even Lisa Simpson did a genealogy project for school. Part of the popular Crash Course series, Crash Course in Genealogy will help librarians feel more comfortable as they work with the increasing number of patrons looking for assistance in researching their family trees. Beginning with library genealogical services policies, the guide moves on to cover genealogical research principles and most-used sources. It also illustrates how one can perform a search backward in time through American family history. The book includes information on researching people of color, taking research to another country, and adding DNA information to genealogical research. Examples from the author's decades-long experience as a genealogist enrich the text, while illustrations of census records and the like help readers understand the research process.

What do you do when you are offered any number of gifts including but not limited to artifacts, letters, historical documents, collections of pictures, postcards, arrowheads? This book helps you reject such offers (keeping the prospective donor happy) or add and maintain these in your collection so that they are useful and used. Since archival materials are not considered as the usual circulation materials, how and when to loan them is another question answered. You may also be able to get volunteers to help you at every step along the way when you are acquiring and restoring gifts. Many librarians are recipients of a variety of gifts from members of the community. How to accept or reject these donations is a continuing problem for persons who work in public libraries and will be even more of a question when the librarian has little formal training in archival or preservation work.

A fresh, detailed, and thoughtful examination of reference services in the context of evolving community information needs and habits, a changing technological landscape, and new search strategies. Professional practices in the field of library reference services have changed dramatically in the past decade in response to shrinking print reference collections and evolving technology, search strategies, and user needs and interests. This new guide explains all the basics of reference services, covering resource types and awareness of their appropriate uses, collection development and maintenance techniques that support reference service work, the latest online searching techniques, and best practices for service interactions through various platforms, including email, chat, text, phone, and face to face. Additionally, it addresses reference service ethics; communication and conducting reference interviews; important policies related to reference service development, provision, and maintenance; alternative reference service delivery points now in use; and professional service provider networking. Both experienced reference librarians and those new to reference service will benefit from in-depth coverage of recent changes in online reference resources and print-based resources, guidelines for authoritative evaluation of web-based resources, explanations of online catalog searching skills, and tips for reference web page construction. The book also contains an expanded section on making digitized collections accessible and relevant; information on the growing need of members of the general population for help with various federal government access programs ranging from Veterans Affairs and Social Security to health care access, income tax regulation fulfillment, and immigrant documentation; and explanations of copyright in the digital sphere of resource use and transfer.

This introduction will help plan for attracting this rapidly growing Spanish-speaking population into the library and library services, a major challenge to librarians in small public libraries who have no Spanish-speaking staff. Providing services to Spanish speakers is both an honor and a challenge. Before public institutions venture into reaching out to the Spanish-speaking community, they need to become familiar with their cultural competency so that their decisions and initiatives are not at risk.

A comprehensive guide to creating dynamic, successful, and innovative library programs that cater to the specialized needs of older adults—an important and growing user group. Crash Course in Library Services for Seniors provides a refreshingly positive approach to working with older adults—one that focuses on the positive effects of aging on patrons, and the many opportunities that libraries can create for themselves by offering top-notch services delivered with a concierge mindset. The book offers page after page of great programming ideas specifically for reaching out to Baby Boomers and older customers—a population that is predicted to double over the next 20 years. Organized in only six chapters, this easy-to-read book provides practical suggestions for making any library a welcoming place for older adults, covering topics such as assessment, planning, programming, services, marketing, and evaluation. This title will be invaluable to public librarians interested in expanding and improving their current programming for older adults within their community, and for those looking to create entirely new programming for seniors.

This valuable book shows how to get your community behind your library by making it an essential part of community life and demonstrating its benefit to all members of the community. Evolving technologies and the changing social landscape have put pressure on public libraries to shift their service values and methods in order to maintain funding opportunities. The challenge is substantial: library managers today must adopt a new mindset in order to perform a broad spectrum of activities and attract new users who are not traditional library patrons. Small Libraries, Big Impact: How to Better Serve Your Community in the Digital Age helps readers to meet the challenge of serving diverse users via a community-centered library. Based on an intensive review of literature on serving library users in smaller libraries as well as the author's own research findings gained from interviewing 55 library directors, this book provides conceptual and practical tools for serving 21st-century users, gaining wider community support, programming dynamic events, and planning rewarding technology learning. Beyond supplying actionable advice, the book will also review relevant concepts and theoretical frameworks, such as community outreach and partnership, social justice and social inclusion, technology and social transition, cultural diversity and the digital divide, entrepreneurship, outreach, best practices for marketing libraries, and library space design.

Managing the one-person library provides a useful and needed resource for solo librarians confronted with the challenges of running a small library. The author uniquely focuses on topics encountered by solo librarians, such as IT troubleshooting and library security. Chapters on library management, collection development, serials management, and library marketing are included to enable solo librarians to easily manage day-to-day operations in these areas, and advise on how to respond to any challenges that should (and will) arise. This book will provide a much-needed resource manual that will allow solo librarians of all backgrounds, and paraprofessionals, to manage their collections as effectively as their larger librarian counterparts. - Written by a librarian with extensive solo library management in the field - Targeted to all types of solo librarians (e.g., medical, law, academic) - Essential reading for paraprofessional librarians who manage one-person libraries