DO YOU WANT TO LIVE A LIFE OF SIGNIFICANCE? Martin Kuscus emerged as one of the rare breed of credible leaders that shaped the South African democratic landscape. In his searing memoir Credibility Matters, we are exposed to a journey of very humble beginnings, the volatility of youth and how powerful defining moments led to a life of significance. Remarkably, he exited the public sector scandal and skeleton free. Martin had the privilege to be invited to sit at the table with luminaries like President Nelson Mandela, Kofi Annan and Ban Ki-moon. He graced venues like the United Nations, New York Stock Exchange and the commanding heights of power and influence locally and internationally. It is absolutely astounding how Martin remains anchored in humility, unquestionable integrity and continues to exemplify servant leadership. The world is facing a crisis and that is a crisis of credible leadership. Our leaders on the broader spectrum of society are no more trusted, believed or respected. The central message of Credibility Matters is to challenge and encourage the reader to live life with the highest degree of credibility in a world where compromise reigns supreme. It offers practical tools on becoming a trusted and respected voice that shapes the thinking, behavior and values of our world for the better. The post-pandemic world yearns for a fresh breed of credible leaders that can bring about a dispensation that is more humane, inclusive and give people a greater sense of meaning. Will you answer the call?

In a world where influence and trust are the currency of success, ‘Credibility Matters: The Key to Influence and Trust- Your Master Guide to Personal and Professional Success’ emerges as your guiding light. This master guide takes you on a transformative journey into the heart of credibility, both personally and professionally. Unravel the essential pillars of honesty, integrity, reliability, and empathy, and learn how they intertwine to shape the foundation of your influence. Discover the power of effective communication, the secrets to overcoming credibility challenges, and the art of leading with unwavering trust. Self-assessment tools, surveys, and daily action plans turn theory into practice, nurturing your credibility every day. Real-life case studies demonstrate the transformative impact of credibility on individuals and organizations. 'Credibility Matters' is your blueprint for lasting influence, trust, and a pathway to personal and professional success. Your journey to credibility starts here.

In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.

Global cities are facing an almost unprecedented challenge of change. As they re-emerge from the Covid 19 pandemic and get ready to face climate change and other, potentially existential threats, they need to look for new ways to support wealth and wellbeing creation – leveraging Big Data and AI and suing them into their physical reality and to become greener, more inclusive and resilient, hence sustainable. This book describes how new digital technologies could be used to design digital and physical twins of cities that are able to feed into each other to optimize their working and ability to create new wealth and wellbeing. The book also describes how to increase cities’ social and economic resilience during crisis time and addressing their almost fatal weaknesses – as it became all too obvious during the recent COVID 19 crisis. Also, the book presents a framework for a critical discussion of the concept of “smart-city”, suggesting its development into a “cyber” and “meta” one – meaning, not only digital systems can allow physical ones (e.g. cities, citizens, households and companies) to become “smarter”, but also the vice versa is true, as off line data and real life behaviours can support the optimization and development of virtual brains as a sum of big data and artificial intelligence apps all sitting “over the cloud”. An analysis of the fundamental dynamics of this emerging “info-telligence” economy, and of the potential role of big digital players like Amazon, Google and Facebook is then paving the way to discuss a few strategic forays on how traditional sectors such as financial services, real estate, TMT or health could also evolve, leveraging Big Data and AI in a cyber-physical integrated setting. Finally, a number of thought provoking use cases that could be designed around individuals, and to improve the success and the resilience of households and companies living and working in urban areas are discussed, as an example of one of the most exciting future markets to come: the one of global, sustainable cities

Federal and California Evidence Rules: With Notes, Comments, Selected Legislative History, and Comparative Commentary, 2020–2021 Edition

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.