This book critically investigates the declining status of creative workers in contemporary societies following changes associated with the neoliberal creativity discourse – from the distribution of resources around cultural production to consumption, and from the management of ‘labour time’ to ‘life time’. These changes have narrowed career pathways for creative workers, resulting in exploitative working conditions for both professionals and amateurs. The contemporary cultural industries accentuate entrepreneurialism, informed by ‘social network markets’ and a capacity to engage technologised consumer culture. This book suggests that a radically different view is needed to understand how creative workers justify their continued participation in the cultural industries. It pays particular attention to the identities of marginalised cultural workers (underpaid or under-rewarded) and argues that cultural work cannot be understood as a route into entrapment by self-exploitation (sacrificial labour) nor as an abstract form of creative autonomy. Creative workers must engage the ‘artist critique’ to re-claim the social values of making culture as ‘public labour’. Bringing together theory and practice via contemporary case studies, this book is a significant contribution to research on the cultural economy and will be of interest to researchers in this field and practitioners in the management of cultural work.

What is it like to work as a classical musician today? How can we explain ongoing gender, racial, and class inequalities in the classical music profession? What happens when musicians become entrepreneurial and think of themselves as a product that needs to be sold and marketed? Gender, Subjectivity, and Cultural Work explores these and other questions by drawing on innovative, empirical research on the working lives of classical musicians in Germany and the UK. Indeed, Scharff examines a range of timely issues such as the gender, racial, and class inequalities that characterise the cultural and creative industries; the ways in which entrepreneurialism – as an ethos to work on and improve the self – is lived out; and the subjective experiences of precarious work in so-called ‘creative cities’. Thus, this book not only adds to our understanding of the working lives of artists and creatives, but also makes broader contributions by exploring how precarity, neoliberalism, and inequalities shape subjective experiences. Contributing to a range of contemporary debates around cultural work, Gender, Subjectivity, and Cultural Work will be of interest to scholars and students in the fields of Sociology, Gender and Cultural Studies.

The recording industry has famously been transformed by technology throughout its entire history. The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors. As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.

This book provides the first compact knowledge base on diversity & inclusion (D&I) targets in the UK screen industries. Drawing on new, in-depth industry research and progressive theoretical voices, the book will help readers understand what D&I targets are and what they could be in the future. The book explains different types of D&I targets, how D&I targets are currently used and how they might be developed to strategically drive inclusion. D&I targets are an increasingly common feature of the screen industries, but there is little evidence and guidance on how to use them well. This book addresses that gap. The book offers, for the first time, a unifying terminology for D&I target setting in the UK screen industries, including for transorganisational D&I targets (targets set by one organisation for another). It is based on a cross-industry review of D&I target setting in the UK screen industries, using evidence from industry and academic research. Providing a unique knowledge base on diversity & inclusion targets in the UK screen industries, this book will be of value to researchers, industry experts, practitioners, policy makers, campaigners and anyone who needs to understand D&I targets – to advise on them, to set and achieve them and to advocate for their effective, inclusive use.

‘Being in the zone' means performing in a distinctive, unusual, pleasurable and highly competent way at something you already regularly do: dancing or playing a viola, computer programming, tennis and much more. What makes the zone special? This volume offers groundbreaking research that brings sociological and cultural studies to bear on the idea of being in the zone. There is original research on musicians, dancers and surfers which shows that being in the zone far from being exclusively individualised and private but must be understood as social and collective and possibly accessible to all. The zone is not just for elite performers. Being in the zone is not just the province of the athlete who suddenly and seemingly without extra effort swims faster or jumps higher or the musician who suddenly plays more than perfectly, but also of the doctor working under intense pressure or the computer programmer staying up all night. The meaning of such experiences for convincing people to work in intense conditions, often with short term contracts, is explored to show how being in the zone can have problematic effects and have negative and constraining as well as creative and productive implications. Often being in the zone is understood from a psychological viewpoint but this can limit our understanding. This volume provides the first in-depth analysis of being in the zone from social and cultural viewpoints drawing on a range of theories and novel evidence. Written in a stimulating and accessible style, Culture, Identity and Intense Performativity: Being in the Zone will strongly appeal to students and researchers who aim to understand the experience of work, creativity, musicianship and sport. Issues of the body are also central to being in the zone and will make this book relevant to anyone studying bodies and embodiment . This collection will establish being in the zone as an important area of enquiry for social science and the humanities.

Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women’s place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

"A rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption... a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy." - Sharon Zukin, Brooklyn College and City University "An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society." - David Hesmondhalgh, University of Leeds Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in today′s marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumer′s eye and in scholarly debates about creative industries. The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book: Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology). Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research. Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more. Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field. Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries’ historical development, material practices, and cultural and economic impacts. The book will be an essential point of reference for scholars and students in sociology, critical management, cultural studies, and media studies with an interest in cultural economy, creative labour, and the past, present and future intersections between production and consumption.

This book is about the relationship between art and work in the cultural economy. It is an exploration of the experiences of people working in cultural and creative industries, and of the importance of place, identity, and culture in postindustrial society. Drawing on fieldwork exploring the conditions of cultural work, identity, and postindustrial cities in Newcastle upon Tyne, UK and Hamburg, Germany, the book argues that the conditions of work in the cultural economy are the result of a contradictory tension between art and economy, which manifests in various ways in artists’ conditions of work, their identities, and their relationship to the changing landscapes of postindustrial cities. This is explored through a series of stories from people working in cultural and creative industries, in which they highlight significant contradictions, obstacles, and opportunities in negotiating the cultural economy, casting light on the importance of art and culture in postindustrial society.

Creative workers have been celebrated internationally for their flexibility in new labour markets centred on culture, creativity and, most recently, innovation. This book draws on research with novice and established workers in a range of specializations in order to explore the meanings, aspirations and practical difficulties associated with a creative identification. It investigates the difficulties and attractions of creative work as a personalized, affect-laden project of self-making, perpetually open and oriented to possibility, uncertain in its trajectory or rewards. Employing a cross-disciplinary methodology and analytic approach, the book investigates the new cultural meanings in play around a creative career. It shows how classic ideals of design and the creative arts, re-interpreted and promoted within contemporary art schools, validate the lived experience of precarious working in the global sectors of the creative and cultural industries, yet also contribute to its conflicts. 'Contemporary Identities of Creativity and Creative Work' presents a distinctive study and original findings which make it essential reading for social scientists, including social psychologists, with an interest in cultural and media studies, creativity, identity, work and contemporary careers.

The paradoxical relationship between Chinese creative workers and the state Chinese Creator Economies dives into the paradoxical lives lived by creative professionals in emerging economies across China. Jian Lin contextualizes the socioeconomic conditions in which cultural production takes place and pushes back against the dominant understanding of Chinese media as a centralized, state-controlled apparatus by looking at how individual creative workers grapple with governance and precarity in the Chinese cultural industries and develop their bilateral subjectivities within the politico-economic system of Chinese media. Drawing on intensive empirical research conducted on creative labor practices across television, journalism, design, and social media, Chinese Creative Economies looks at both Chinese and foreign-born content creators, exploring the tensions between Beijing’s limits on individual creativity, and its aspirations to become a global hub for cultural production. Lin maintains that it is the production of bilateral creatives that generates and maintains hope for the future of those who live and work within the cultural economies of China.