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Genre | : Science |
Author | : Georgios Abakoumkin |
Publisher | : Frontiers Media SA |
Release | : 2021-09-15 |
File | : 136 Pages |
ISBN-13 | : 9782889713325 |
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Genre | : Science |
Author | : Georgios Abakoumkin |
Publisher | : Frontiers Media SA |
Release | : 2021-09-15 |
File | : 136 Pages |
ISBN-13 | : 9782889713325 |
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Genre | : Business & Economics |
Author | : Marco Pichierri |
Publisher | : Springer Nature |
Release | : 2023-03-11 |
File | : 166 Pages |
ISBN-13 | : 9783031209147 |
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Genre | : Business & Economics |
Author | : Gabriele Siegert |
Publisher | : Springer |
Release | : 2015-08-07 |
File | : 405 Pages |
ISBN-13 | : 9783319182360 |
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Genre | : Business & Economics |
Author | : Harlan E. Spotts |
Publisher | : Springer |
Release | : 2014-11-10 |
File | : 386 Pages |
ISBN-13 | : 9783319118451 |
This is the first edited collection of its kind to analyse the distinct but overlapping topics of dress, costume, sport and leisure history. For researchers of bodily adornment and movement, sport and costume history are both primarily concerned with industrial practice and embodied experience. The ways in which bodies are adorned, embellished and clothed (or revealed) highlights the hybrid nature of dress history, encompassing as it does the everyday clothing solutions of the mass of people and the unusual or more ceremonial aspects of costume, as well as elite high fashion. Although this is as yet an under-researched area, there are an increasing number of fashion and clothing undergraduate and postgraduate courses that specialise in sport and leisurewear. This publication is intended to give an introductory overview of the historical and contemporary issues as it does for the growing number of sport marketing and sports studies courses concerned with dress, costume history and branding. This book was published as a special issue of Sport in History.
Genre | : Sports & Recreation |
Author | : Jean Williams |
Publisher | : Routledge |
Release | : 2017-10-02 |
File | : 264 Pages |
ISBN-13 | : 9781317413950 |
This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Genre | : Business & Economics |
Author | : Mike Weed |
Publisher | : Routledge |
Release | : 2007-10-31 |
File | : 593 Pages |
ISBN-13 | : 9781134090976 |
Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.
Genre | : Social Science |
Author | : Marie-Cécile Cervellon |
Publisher | : Emerald Group Publishing |
Release | : 2018-10-31 |
File | : 228 Pages |
ISBN-13 | : 9781787693432 |
Issues in Environmental Law, Policy, and Planning: 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Environmental Planning. The editors have built Issues in Environmental Law, Policy, and Planning: 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Environmental Planning in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Environmental Law, Policy, and Planning: 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Genre | : Political Science |
Author | : |
Publisher | : ScholarlyEditions |
Release | : 2013-01-10 |
File | : 285 Pages |
ISBN-13 | : 9781481646420 |
The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; disruptive innovation in tourism; infrastructure and transportation in tourism development; urban and rural tourism planning and development; community resilience and social capital in tourism. The 4th ISOT 2020 aimed at (1) bringing together scientists, researchers, practitioners, professionals, and students in a scientific forum and (2) having discussions on theoretical and practical knowledge about current issues in tourism. The keynote speakers contributing to this conference are those with expertise in tourism, either in an academic or industrial context.
Genre | : Business & Economics |
Author | : Ahmad Hudaiby Galih Kusumah |
Publisher | : Routledge |
Release | : 2021-04-23 |
File | : 799 Pages |
ISBN-13 | : 9781000353365 |
The Routledge Handbook of Nostalgia serves as a guide to the complex and often contradictory concept of nostalgia, as well as the field of “nostalgia studies” more broadly. Nostalgia is an area of intense interest across several disciplines as well as within society and culture more generally. This handbook brings together an international, interdisciplinary team of researchers to survey the current landscape and identify common trends, achievements, and gaps in existing literature. Comprising 45 chapters, the volume covers the following topics: Disciplinary perspectives of nostalgias including philosophy, history, literature, and psychology. Conceptual aspects of nostalgia including homesickness, temporality, affectivity, and memory. Historical and political dimensions such as afro-nostalgia, populism, feminism, and queer nostalgia. Spatial and material aspects of nostalgia including ruins, regionalism, and objects. Media-related nostalgia such as analogue and digital nostalgia, reboots, revivals, gaming, and graphic novels. Essential reading for students and researchers working in nostalgia studies, this book will also be beneficial to related disciplines such as philosophy, anthropology, geography, history, and literature; cultural, media, heritage, museum, and film studies courses; and more generally for readers interested in how the past is represented and used in the present.
Genre | : History |
Author | : Tobias Becker |
Publisher | : Taylor & Francis |
Release | : 2024-08-21 |
File | : 802 Pages |
ISBN-13 | : 9781040106914 |