With the development of new direct interfaces between the human brain and computer systems, the time has come for an in-depth ethical examination of the way these neuronal interfaces may support an interaction between the mind and cyberspace. In so doing, this book does not hesitate to blend disciplines including neurobiology, philosophy, anthropology and politics. It also invites society, as a whole, to seek a path in the use of these interfaces enabling humanity to prosper while avoiding the relevant risks. As such, the volume is the first extensive study in cyberneuroethics, a subject matter which is certain to have a significant impact in the 21st century and beyond.

This Research Topic combines articles aiming to gain a better understanding on different factors that determine whether people are successful or not in controlling computerized devices with brain signals. Since decades, technological advancements in neuroscience allow the interpretation of brain signals and their translation into control messages (Brain-computer interface (BCI)). Moreover, the control of brain signals can be used to induce changes in cognition and behavior (Neurofeedback (NF)). However, the break-through of this technology for the broad population in real-world applications has not yet arrived. Various factors have been related to the individual success in controlling computerized devices with brain signals, but to date, no general theoretical framework is available. In this Research Topic, aspects of the training protocol such as instructions, task and feedback as well as cognitive and psychological traits such as motivation, mood, locus of control and empathy are investigated as determinants of BCI or NF performance. Moreover, the mechanisms and networks involved in gaining and maintaining control over brain activity as well as its prediction are addressed. Finally, as the ultimate goal of this research is to use BCI and NF for communication or control and therapy, respectively, novel applications for individuals with disabilities or disorders are discussed.

Present-day computers lack well-defined functions to accept various kinds of sensual information such as vision, hearing, and smelling (binding problem). Computers also lack any well-defined mechanisms to coordinate various behaviors in the presence of an object (conscious mechanism). This book serves as a breakthrough that opens a new world. Using

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

When the Joker and a team of supervillains invade the Justice League Watchtower and knock out Batman and Superman, it is up to Cyborg to try and rescue his teammates and retake the Watchtower, and it is up to the reader to decide how he will proceed--and whether he succeeds.

The annual Kes International Conference in Knowledge-based Intelligent Information Engineering Systems and Allied Technologies has become an event that is held in high regard by the intelligent systems community. The proceedings of the fifth conference represents a comprehensive survey of research on the theory and application of knowledge-based intelligent systems including topics such as: generic intelligent techniques - artificial neural networks, machine learning fuzzy and neuro-fuzzy techniques, and artificial life; applications of intelligent systems - condition monitoring, fault diagnosis, image processing, and high voltage systems; and allied technologies - communications, the Internet and web-based technologies, e-commerce, and computer pets. The proceedings should be of interest to those in the intelligent systems field, such as engineers, researchers and students.

This book describes the prize-winning brain-computer-interface (BCI) projects honored in the community's most prestigious annual award. BCIs enable people to communicate and control their limbs and/or environment using thought processes alone. Research in this field continues to develop and expand rapidly, with many new ideas, research groups, and improved technologies having emerged in recent years. The chapters in this volume feature the newest developments from many of the best labs worldwide. They present both non-invasive systems (based on the EEG) and intracortical methods (based on spikes or ECoG), and numerous innovative applications that will benefit new user groups

This book gathers a selection of papers presented at ROBOT 2019 – the Fourth Iberian Robotics Conference, held in Porto, Portugal, on November 20th–22nd, 2019. ROBOT 2019 is part of a series of conferences jointly organized by the SPR – Sociedade Portuguesa de Robótica (Portuguese Society for Robotics) and SEIDROB – Sociedad Española para la Investigación y Desarrollo en Robótica (Spanish Society for Research and Development in Robotics). ROBOT 2019 built upon several previous successful events, including three biannual workshops and the three previous installments of the Iberian Robotics Conference, and chiefly focused on presenting the latest findings and applications in robotics from the Iberian Peninsula, although the event was also open to research and researchers from other countries. The event featured five plenary talks on state-of-the-art topics and 16 special sessions, plus a main/general robotics track. In total, after a stringent review process, 112 high-quality papers written by authors from 24 countries were selected for publication.