The book Darkness Public Relations is addressed to business owners. The material will also be of interest to professional politicians. You will learn to recognize Darkness PR and give your response to any information impact. Anton Vuima and PR. HELP international project.

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.

A searing paranormal romance of passionate love and intense hate. Cassandra Lowry has a sixth sense. She dreams about a handsome man making love to her. He appears to need and want her. However, danger and evil surround him. Her dreams and visions are disturbingly real. When Cass drives south, her sensitivity warns her that something is not right. She swerves to miss a deer and her car ends up in a ditch. Chased by two country boys, she gets lost in the forest and spends a night exposed to the elements, only to be found the next day by her dream man. Set in the modern South, this novel reaches back into a troubled family heritage. Two female ghosts, women from different centuries, haunt male members of the Hunt family. The heroine of this sensual gothic romance is young, just graduated from college, and alone in the world. Although in danger herself, Cass seeks to solve the mystery and end the curse that enshrouds the family while at the same time finding the passionate love of her life.

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.

Eighty feet long, built of layered mahogany and powered by three monstrous 1500-horsepower V-12 engines, the US Navy’s Patrol Torpedo (PT) boats screamed across the water at over forty knots. They were not only fast, but also armed to the teeth, bristling with a deadly array of machine guns, automatic cannons, torpedoes, and depth charges. Duty aboard the boats was often reserved for the spirited, the aggressive, and the very young, the average age of a PT sailor being twenty-four years of age. The “mosquito boats” carried out a variety of missions during the war, including scouting and reconnaissance, attacking enemy shipping, search and rescue, interdiction of supply routes, strafing of enemy shore installations, supporting coast watchers and special operations forces, and even putting armed crew members ashore to perform commando-style raids on far-flung enemy outposts. The boats were used in every theater of the Second World War, but they are most famous for their daring exploits in the South Pacific, where they were the US Navy’s first line of defense against the “Tokyo Express,” the nightly attacks of Japanese destroyers against American forces on Guadalcanal. Dark Nights, Deadly Waters tells the story of the first PT boats deployed to the fetid and malarial island of Tulagi, in the desperate early days of America’s “island hopping” campaign across the Pacific. Using a gritty and evocative narrative style—citing first-hand accounts, after-action reports, and official navy documents—author Keith Warren Lloyd describes in vivid detail the austere conditions under which the sailors lived and worked, and the highly dangerous nocturnal missions they performed.

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.