Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Over 100 hands-on recipes to effectively solve real-world data problems using the most popular R packages and techniques About This Book Gain insight into how data scientists collect, process, analyze, and visualize data using some of the most popular R packages Understand how to apply useful data analysis techniques in R for real-world applications An easy-to-follow guide to make the life of data scientist easier with the problems faced while performing data analysis Who This Book Is For This book is for those who are already familiar with the basic operation of R, but want to learn how to efficiently and effectively analyze real-world data problems using practical R packages. What You Will Learn Get to know the functional characteristics of R language Extract, transform, and load data from heterogeneous sources Understand how easily R can confront probability and statistics problems Get simple R instructions to quickly organize and manipulate large datasets Create professional data visualizations and interactive reports Predict user purchase behavior by adopting a classification approach Implement data mining techniques to discover items that are frequently purchased together Group similar text documents by using various clustering methods In Detail This cookbook offers a range of data analysis samples in simple and straightforward R code, providing step-by-step resources and time-saving methods to help you solve data problems efficiently. The first section deals with how to create R functions to avoid the unnecessary duplication of code. You will learn how to prepare, process, and perform sophisticated ETL for heterogeneous data sources with R packages. An example of data manipulation is provided, illustrating how to use the “dplyr” and “data.table” packages to efficiently process larger data structures. We also focus on “ggplot2” and show you how to create advanced figures for data exploration. In addition, you will learn how to build an interactive report using the “ggvis” package. Later chapters offer insight into time series analysis on financial data, while there is detailed information on the hot topic of machine learning, including data classification, regression, clustering, association rule mining, and dimension reduction. By the end of this book, you will understand how to resolve issues and will be able to comfortably offer solutions to problems encountered while performing data analysis. Style and approach This easy-to-follow guide is full of hands-on examples of data analysis with R. Each topic is fully explained beginning with the core concept, followed by step-by-step practical examples, and concluding with detailed explanations of each concept used.

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. - Includes input by practitioners for practitioners - Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models - Contains practical advice from successful real-world implementations - Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions - Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications

Data mining continues to be an emerging interdisciplinary field that offers the ability to extract information from an existing data set and translate that knowledge for end-users into an understandable way. Data Mining: Concepts, Methodologies, Tools, and Applications is a comprehensive collection of research on the latest advancements and developments of data mining and how it fits into the current technological world.

Data mining can be defined as the process of selection, explorationand modelling of large databases, in order to discover models andpatterns. The increasing availability of data in the currentinformation society has led to the need for valid tools for itsmodelling and analysis. Data mining and applied statistical methodsare the appropriate tools to extract such knowledge from data.Applications occur in many different fields, including statistics,computer science, machine learning, economics, marketing andfinance. This book is the first to describe applied data mining methodsin a consistent statistical framework, and then show how they canbe applied in practice. All the methods described are eithercomputational, or of a statistical modelling nature. Complexprobabilistic models and mathematical tools are not used, so thebook is accessible to a wide audience of students and industryprofessionals. The second half of the book consists of nine casestudies, taken from the author's own work in industry, thatdemonstrate how the methods described can be applied to realproblems. Provides a solid introduction to applied data mining methods ina consistent statistical framework Includes coverage of classical, multivariate and Bayesianstatistical methodology Includes many recent developments such as web mining,sequential Bayesian analysis and memory based reasoning Each statistical method described is illustrated with real lifeapplications Features a number of detailed case studies based on appliedprojects within industry Incorporates discussion on software used in data mining, withparticular emphasis on SAS Supported by a website featuring data sets, software andadditional material Includes an extensive bibliography and pointers to furtherreading within the text Author has many years experience teaching introductory andmultivariate statistics and data mining, and working on appliedprojects within industry A valuable resource for advanced undergraduate and graduatestudents of applied statistics, data mining, computer science andeconomics, as well as for professionals working in industry onprojects involving large volumes of data - such as in marketing orfinancial risk management.

This book constitutes the refereed proceedings of the First International Conference on Integrated Computing Technology, INTECH 2011, held in Sao Carlos, Brazil, in May/ June 2011. The 14 revised full papers presented were carefully reviewed and selected from 103 submissions. The conference fosters discussions in integrating models, framework, designs, content,networks and the knowledge through more robust and high quality research.

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted form this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are seen in finance (banking, brokerage, insurance), marketing (customer relationships, retailing, logistics, travel), as well as in manufacturing, health care, fraud detection, home-land security, and law enforcement.

If you are a Big Data enthusiast and wish to use Hadoop v2 to solve your problems, then this book is for you. This book is for Java programmers with little to moderate knowledge of Hadoop MapReduce. This is also a one-stop reference for developers and system admins who want to quickly get up to speed with using Hadoop v2. It would be helpful to have a basic knowledge of software development using Java and a basic working knowledge of Linux.