Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

This quick guide brings the agile planning methodology used by the data storyteller, Stéfano Carnevallli. to develop presentations that meet the objectives of the target audience in the corporate environment. Using these techniques for more than 5 years in several works, the author developed a way to see the whole project in three stages: Data Storytelling Canvas, Hero's Journey and Storyboard, focusing on obtaining insights and mainly indicating practical actions from the data. In this publication, Stefano Carnevalli presents the step-by-step guide that helps to promote a dialogue in the team about the objectives sought in relation to data analysis. In many cases, the time wasted in analyzing what is not important for the goal brings frustration and wasted hours of work. Minimizing this time and being more assertive in delivering presentations with data or even in reports, optimizes resources and increases the data skills of the professionals in the team. The proven approach makes it easy to analyze useful data into a compelling narrative that indicates the next steps, contributing to the company's data-driven culture. This book helps you, consultant, executive, entrepreneur, business developer, analysts, researcher, or anyone who needs to present data in work meetings, where most of the time development needs to be done in less than 24 hours. Data Storytelling, agile planning for insight-driven communication, is a valuable resource of common creatively licensed techniques and tools that make it possible to better present your results in work meetings. In this quick-to-read guide, you'll find a step-by-step guide to quickly planning your data stories. Here's what you'll find in the book: How to use the Data Storytelling Canvas Organize the sequence of the data story presentation using the Hero's Journey. Create draft templates to discuss and delegate development tasks for presentations, reports, or data dashboards At the end of the book some examples of planning with the frames filled in.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Los datos, gráficas e información que requiere de análisis no es algo para ignorar. En el sector empresarial, los datos son útiles para llevar a cabo la toma de decisiones, como qué aspectos hay que cambiar o mejorar, cuáles son las mejores estrategias, cómo ha sido el crecimiento del negocio en los mercados, etc. Para la sociedad, el análisis de datos es importante para poder comprender el entorno y cómo actúa y se desarrolla. Los datos son importantes para explicar un sinfín de cosas. Sin embargo, una de las desventajas que suelen dar estas informaciones es la dificultad para entenderlas. La ciencia de los datos, además, es imprescindible para sacar conclusiones y buscar una respuesta, cambio o mejora en alguna área. Pero para comunicar y llevar a cabo una estrategia y lograr así que los informes y gráficos puedan ser comprendidos por la audiencia, buscando una acción positiva por su parte, es necesario que estos sean capaces de entenderlos. La mejor manera para hacer de los datos un camino comprensible y que logren los objetivos esperados va de la mano del Data Storytelling. La fama y capacidades del Storytelling han logrado cosas increíbles en el público y para las marcas de hoy día. Conectar a través de las emociones y generar respuestas mediante la humanización de la información. En este ebook descubrirás qué es el Data Storytelling, por qué es tan importante hoy en día y cómo crear tus propias historias a través de los datos. ¡Quiero este ebook y todo lo que incluye!

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

Build your career in data analytics with this ultimate guide to excelling as a Power BI professional Key Features Seize your dream job with expert guidance for interview preparation and valuable tips Navigate the hiring process confidently with a proven step-by-step approach Stand out from the competition by honing your technical skills and interview strategies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe Complete Power Interview Guide helps you excel in a Power BI interview, secure desired roles, and be ready with the knowledge and skills to ace your role from the first day. Whether you're beginning your career journey or transitioning into a data analytics role, this guide offers hands-on skills and interview questions you need to succeed as a BI or data analyst. This book also offers supplemental content for PowerBI certification exams like PL-300. The book will equip you with the knowledge and strategies to effectively navigate the competitive job market. From creating an outstanding online professional profile to optimizing your resume and building a compelling work portfolio, you'll learn how to establish a strong personal brand. The essentials of Power BI, including data preparation, data modeling, DAX programming, expert report development, and impactful storytelling, are covered in-depth through real-world examples and valuable tips. By the end of this book, you'll have the confidence to interview for Power BI roles, navigate technical assessments, answer behavioral questions, and tackle case studies. You’ll have gained applied knowledge and the competitive edge needed to succeed in the data analytics job market and stay ahead of industry trends for career advancement.What you will learn Elevate your profile presentation with standout techniques Navigate the Power BI job market strategically for job-hunting success Cultivate essential soft skills for career growth Explore the complete analytics development cycle in Power BI Master key Power BI development concepts in core areas with carefully crafted hands-on demonstrations, case studies, and interview questions Gain insights into HR interviews, salary negotiations, and onboarding procedures Who this book is for This book is for data enthusiasts and professionals aspiring to secure interviews for roles such as data analyst, business intelligence analyst or developer, and Power BI-related positions. Whether you're new to the field or an experienced practitioner, this book provides valuable insights and strategies to enhance your Power BI skills and succeed in the hiring process. Basic knowledge of Power BI and data analytics, coupled with a drive to create impactful Power BI solutions with precise data insights, will help you make the most of this book.

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.

In this increasingly data-centric world, information has become the lifeblood of successful business strategies, operational efficiency, and decision-making processes. As organizations strive to gain a competitive edge, the ability to harness insights from data has emerged as a critical differentiating factor. "Unlocking the Power of Data: Harnessing Insights for Business Success" explores the transformative potential of data analytics and provides a comprehensive guide for leveraging its power within contemporary organizations.

From Data to Decisions: Your Friendly Guide to Understanding Modern Decision Intelligence by Raissa Gomez Feeling overwhelmed by the buzz around "data-driven decisions" and "artificial intelligence"? Don't worry, you're not alone! "From Data to Decisions" is your friendly, jargon-free introduction to the exciting world of Decision Intelligence (DI). No prior experience required! Inside, you'll discover: DI Basics Made Easy: We'll break down the core concepts of DI in simple terms, explaining why it's so important for today's businesses. Real-World Examples, Not Just Theory: Learn how everyday decisions – from choosing a new product to planning a marketing campaign – can be improved with DI. A Roadmap to Getting Started: We'll show you the first steps to take on your DI journey, even if you're starting from scratch. The Future of Decision-Making: Get a sneak peek into how DI is changing the way we work and live. Whether you're a curious student, a business owner, or simply someone who wants to make better decisions, "From Data to Decisions" will give you the confidence and knowledge to embrace this powerful tool. Ready to unlock the secrets of smarter decision-making? Grab your copy of "From Data to Decisions" today and start your DI adventure!