This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

The newest addition to the Harris and Harris family of Digital Design and Computer Architecture books, this RISC-V Edition covers the fundamentals of digital logic design and reinforces logic concepts through the design of a RISC-V microprocessor. Combining an engaging and humorous writing style with an updated and hands-on approach to digital design, this book takes the reader from the fundamentals of digital logic to the actual design of a processor. By the end of this book, readers will be able to build their own RISC-V microprocessor and will have a top-to-bottom understanding of how it works. Beginning with digital logic gates and progressing to the design of combinational and sequential circuits, this book uses these fundamental building blocks as the basis for designing a RISC-V processor. SystemVerilog and VHDL are integrated throughout the text in examples illustrating the methods and techniques for CAD-based circuit design. The companion website includes a chapter on I/O systems with practical examples that show how to use SparkFun's RED-V RedBoard to communicate with peripheral devices such as LCDs, Bluetooth radios, and motors. This book will be a valuable resource for students taking a course that combines digital logic and computer architecture or students taking a two-quarter sequence in digital logic and computer organization/architecture. - Covers the fundamentals of digital logic design and reinforces logic concepts through the design of a RISC-V microprocessor - Gives students a full understanding of the RISC-V instruction set architecture, enabling them to build a RISC-V processor and program the RISC-V processor in hardware simulation, software simulation, and in hardware - Includes both SystemVerilog and VHDL designs of fundamental building blocks as well as of single-cycle, multicycle, and pipelined versions of the RISC-V architecture - Features a companion website with a bonus chapter on I/O systems with practical examples that show how to use SparkFun's RED-V RedBoard to communicate with peripheral devices such as LCDs, Bluetooth radios, and motors - The companion website also includes appendices covering practical digital design issues and C programming as well as links to CAD tools, lecture slides, laboratory projects, and solutions to exercises - See the companion EdX MOOCs ENGR85A and ENGR85B with video lectures and interactive problems

The essential guide to the entire process behind performing a complete characterization and benchmarking of cameras through image quality analysis Camera Image Quality Benchmarking contains the basic information and approaches for the use of subjectively correlated image quality metrics and outlines a framework for camera benchmarking. The authors show how to quantitatively compare image quality of cameras used for consumer photography. This book helps to fill a void in the literature by detailing the types of objective and subjective metrics that are fundamental to benchmarking still and video imaging devices. Specifically, the book provides an explanation of individual image quality attributes and how they manifest themselves to camera components and explores the key photographic still and video image quality metrics. The text also includes illustrative examples of benchmarking methods so that the practitioner can design a methodology appropriate to the photographic usage in consideration. The authors outline the various techniques used to correlate the measurement results from the objective methods with subjective results. The text also contains a detailed description on how to set up an image quality characterization lab, with examples where the methodological benchmarking approach described has been implemented successfully. This vital resource: Explains in detail the entire process behind performing a complete characterization and benchmarking of cameras through image quality analysis Provides best practice measurement protocols and methodologies, so readers can develop and define their own camera benchmarking system to industry standards Includes many photographic images and diagrammatical illustrations to clearly convey image quality concepts Champions benchmarking approaches that value the importance of perceptually correlated image quality metrics Written for image scientists, engineers, or managers involved in image quality and evaluating camera performance, Camera Image Quality Benchmarking combines knowledge from many different engineering fields, correlating objective (perception-independent) image quality with subjective (perception-dependent) image quality metrics.

How does coding change the way we think about architecture? This question opens up an important research perspective. In this book, Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books. Focusing on the intersection of information technology and architectural formulation, the authors create an evolving intellectual reflection on digital architecture and computer science.

This special enhanced edition of Teach Like a Champion brings to life the 49 essential teaching techniques from Doug Lemov. In his best-selling book, Teach Like a Champion, Doug Lemov helps new and veteran teachers working with students of all ages become champions in the classroom. These powerful techniques are concrete, specific, and easy to put into action immediately. In this enhanced edition of Teach Like a Champion, the reader will find all the great content in the original book but all 25 video clips are integrated and playable within the chapters. Read the technique description and see it in action immediately! The enhanced edition makes the invaluable content even more accessible and engaging. It's perfect for personal professional development as well as for use in group settings. Among the techniques: **Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time. **Technique #22: Cold Call. In order to make engaged participation the expectation, call on students regardless of whether they have raised their hands. **Technique #35: Do It Again. When students fail to successfully complete a basic task, from entering the classroom quietly to passing papers around, doing it again, doing it right, and doing it perfectly, results in the best consequences. Highlights of the enhanced edition include: **A complete digital version of the print book. **25 seamlessly integrated video clips of champion teachers demonstrating successful techniques with their students. **A new bonus Video Introduction with author Doug Lemov. Hear Doug's suggestions on how to use the book, and why he thinks this new enhanced format of Teach Like a Champion is perfect for busy educators!

Learning Russian is an exciting challenge-even saying "hello" "goodbye" seems daunting! Whether you're planning a trip to Russia or adding a valuable second language to your resume, this book is just what you need. Julia Stakhnevich, a native Russian speaker, will help you to: Recognize and read Cyrillic letters Pronounce Russian words like a native Ask for directions, order dinner, and conduct business Hold your own in a conversation Also, this eBook is enhanced with audio icons throughout which allow you to hear correct pronunciation or participate in various exercises so you can perfect your Russian pronunciation and understanding with ease! Inside, you'll also find step-by-step lessons in vocabulary, grammar, and conversation. With The Everything Learning Russian Book (Enhanced Edition), you'll see how much fun learning Russian can be!

In this book: Donna Dickenson - Winner of the International Spinoza Lens Award Should we do what ever science lets us do?Bioethics: All That Matters, new developments in biotechnology like genetics, stem cell research and artificial reproduction arouse both our greatest hopes and our greatest fears. Many people invest the new biotechnology with all the aspirations and faith once accorded to religious salvation. But does everyone benefit equally from scientific progress? Commercialised modern biomedicine runs the risk of exploiting vulnerable groups, from Indian 'surrogate' mothers to professional guinea pigs in drug research. Professor Dickenson argues that although we've entered new scientific territory, there's no need to jettison our existing moral sense. By discussing a range of real-life cases, she equips readers to make up their own minds on these important and controversial questions. Good science and good ethics needn't be contradictory. This enhanced ebook edition also contains videos with the author for added insight into the topics discussed. This accessible and concise book will appeal to both students and general readers, giving a fascinating introduction to a wide range of perspectives on Bioethics. "an ideal introductory guide to topics such as stem cell technology, reproductive tourism, patent law and cognitive enhancement." John Illman, Healthwatch The All That Matters series: All That Matters books: All books in the All That Matters series are written by world experts in their subject field. These experts work to distil a topic and get right to its heart, making the book accessible for both students and general readers. Each compelling book contains new and interesting perspectives and tells stories that matter. The Author: Donna Dickenson is Professor of Medical Ethics and Humanities at the University of London. Prior to that she has researched and taught at the Universities of Yale and Oxford. Donna won the International Spinoza Lens Award for her campaigning work in the field of bioethics. She also co-wrote the widely used Cambridge Medical Ethics Workbook. Keep up with Donna Dickenson on her website: www.donnadickenson.net. Other books in the All That Matters series: All That Matters - Interesting introductions to important issues Books on the following subjects are available from the All That Matters series: Muhammad, God, Water, Political Philosophy, Sustainability, Philosophy, Intelligence, Love, Russian Revolution, War, and Creativity.To find out more visit: www.allthatmattersbooks.com

The enhanced eBook of David Eagleman's INCOGNITO includes the full text of the book plus 8 videos* in which the author discusses key elements of the book and his research. Topics covered include: How much of the inner-workings of the brain is beyond our conscious control; How reality can be so different inside different people's heads; Time perception; Synesthesia; Neuroscience and the legal system; What research is currently going on in Eagleman's lab; And what drew Eagleman to studying how the brain works. If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions. *Video may not play on all readers. Check your user manual for details.