This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert practitioners alike to the process of ethnographic research, including answers to questions such as who should and can do ethnography, when it is used most fruitfully, and how research projects are carried out from conceptualization to the uses of research results. Written in practical, straightforward language, this new edition defines the qualitative research enterprise, links research strategies to theoretical paradigms, and outlines the ways in which an ethnographic study can be designed. Use Designing and Conducting Ethnographic Research as a guide to the entire Toolkit or as a stand-alone introduction to ethnographic research. Other books in the set: Book 2: Initiating Ethnographic Research: A Mixed Methods Approach by Stephen L. Schensul, Jean J. Schensul, and Margaret D. LeCompte 9780759122017 Book 3: Essential Ethnographic Methods: A Mixed Methods Approach, Second Edition by Jean J. Schensul and Margaret D. LeCompte 9780759122031 Book 4: Specialized Ethnographic Methods: A Mixed Methods Approach edited by Jean J. Schensul and Margaret D. LeCompte 9780759122055 Book 5: Analysis and Interpretation of Ethnographic Data: A Mixed Methods Approach, Second Edition by Margaret D. LeCompte and Jean J. Schensul 9780759122079 Book 6: Ethics in Ethnography: A Mixed Methods Approach by Margaret D. LeCompte and Jean J. Schensul 9780759122093 Book 7: Ethnography in Action: A Mixed Methods Approach by Jean J. Schensul and Margaret D. LeCompte 9780759122116

Essential Ethnographic Methods akes a mixed methods approach to introducing the fundamental, face-to-face data collection tools that ethnographers and other qualitative researchers use.

Providing indispensable guidance to how to engage in and carry out ethnographic research, this book highlights the potential advantages and possible pitfalls of this type of qualitative studies. Hugo Letiche, Ivo De Loo and Jean-Luc Moriceau paint a full picture of this fascinating research approach, focusing on its adaptability in the field, when researchers become actively involved with those who they are researching.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

Describes methods for transforming fieldnotes, observations, audio and video tapes, surveys, and other kinds of data into research results that facilitate problem solving. Addresses both narrative (qualitative) and enumerated (quantitative) data, with discussion of methods for organizing, retrieving, and interpreting materials collected in an ethnographic project. Includes chapter summaries, margin definitions, and cross references to material in other books in the series. LeCompte is a professor of education and sociology in the School of Education at the University of Colorado-Boulder. Schensul is a medical/educational anthropologist, an adjunct professor of anthropology at the University of Connecticut, and a senior fellow in the department of psychology at Yale University. Annotation copyrighted by Book News, Inc., Portland, OR

This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project. Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor). Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming Creates a shared meaning for cross-disciplinary design teams Illustrates methods with compelling visualizations and case studies Characterizes each method at a glance Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design is an essential resource for designers of all levels and specializations.

Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.

In the Fifth Edition of the bestselling text Qualitative Inquiry and Research Design: Choosing Among Five Approaches, John W. Creswell and Cheryl N. Poth guide researchers in selecting the best option for their studies by exploring, evaluating, and applying five qualitative research approaches: narrative research, phenomenology, grounded theory, ethnography, and case study. For each of these qualitative inquiry traditions, the authors explore the philosophical underpinnings, history, defining features, common data procedures, and writing structures. With expanded content reflecting technological developments in the qualitative research process, more inclusivity and diversity in examples, and updated references, the Fifth Edition is an ideal introduction to the theories, strategies, and practices of qualitative research. Winner of the 2018 Textbook & Academic Authors Association′s The McGuffey Longevity Award Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.

Researching Multilingualism expertly engages with a new sociolinguistics of multilingualism, taking account of this new communicative order and the particular cultural and social conditions of our times. Seventeen chapters are divided into four sections covering: researching discourses, policies and practices; contemporary mobilities; Researching multilingual communication on-line; Multilingualism in research practice. This state-of-the-art overview of research methodologies in multilingual settings will be of interest for all students and researchers working in the area of multilingualism within Linguistics, Applied Linguistics, Education and Communication Studies.