The USDA Forest Service has had a longstanding presence in utilization, economics, and social sciences research and development activities. The magnitude and diversity of these activities have changed as the questions and the people asking them have changed over the past century. These changes challenge the social science and utilization research community to develop this collective research agenda for utilization, economics, and social sciences research and development activities conducted by the Forest Service. It sets the context for the utilization, economics, and social sciences research and development activities in the Forest Service. It deals with the need to balance knowledge creation with the constantly changing demand for information that guides various land management decisions and shapes policymaker perceptions in various environmental debates. The research agenda is built around six common themes that will help us create a larger pool of experience from which we can form judgments relative to outcomes and develop tools that can be used to solve a variety of problems. It assumes that the worth of utilization, economics, and social sciences research and development activities will be judged by our ability to create lasting solutions that alter outcomes. Finally, creating and implementing such a research agenda depends on leaders who can advocate for problem selection that recognizes the full integrated nature of contemporary questions, who can synchronize research oriented toward major questions with knowledge creation, and who can serve as defenders of social science research against ideological attacks by emphasizing the true nature of questions and the importance of taking integrative approaches.

Balancing society's multiple and sometimes competing objectives regarding forests calls for information describing the direct and indirect benefits resulting from forest policy and management, whether to address wildfire, loss of open space, unmanaged recreation, ecosystem restoration, or other objectives. The USDA Forest Service recently has proposed the concept of ecosystem services as a framework for (1) describing the many benefits provided by public and private forests, (2), evaluating the effects of policy and management decisions involving public and private forest lands, and (3) advocating the use of economic and market-based incentives to protect private forest lands from development. The concept extends traditional economic theory regarding multiple forest benefits and the use of economic incentives to enhance their provision, by emphasizing ecosystems as an organizing structure for benefits. Although the emphasis on ecosystems is new, challenges in evaluating ecosystem services are similar to those long faced by economists tasked with evaluating forest benefits: (1) defining a typology of ecosystem services, (2) describing and measuring ecosystem services units or outputs, and (3) describing and measuring ecosystem services per unit of values or social weights. Progress within the Forest Service in applying the ecosystem services concept to forest policy and management will depend on knowing what information will suffice, working across disciplines, deciding on appropriate analytical frameworks, defining the appropriate role of economic and market-based incentives, and adequately funding economics research.

'Seeing the Forest and the Trees' examines changes in land cover & land use in forested regions as major contributors to global environmental change.

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