This book presents research in big data analytics (BDA) for business of all sizes. The authors analyze problems presented in the application of BDA in some businesses through the study of development methodologies based on the three approaches – 1) plan-driven, 2) agile and 3) hybrid lightweight. The authors first describe BDA systems and how they emerged with the convergence of Statistics, Computer Science, and Business Intelligent Analytics with the practical aim to provide concepts, models, methods and tools required for exploiting the wide variety, volume, and velocity of available business internal and external data - i.e. Big Data – and provide decision-making value to decision-makers. The book presents high-quality conceptual and empirical research-oriented chapters on plan-driven, agile, and hybrid lightweight development methodologies and relevant supporting topics for BDA systems suitable to be used for large-, medium-, and small-sized business organizations.

In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries. It is necessary to develop new techniques for managing data in order to ensure adequate usage. The Handbook of Research on Pattern Engineering System Development for Big Data Analytics is a critical scholarly resource that examines the incorporation of pattern management in business technologies as well as decision making and prediction process through the use of data management and analysis. Featuring coverage on a broad range of topics such as business intelligence, feature extraction, and data collection, this publication is geared towards professionals, academicians, practitioners, and researchers seeking current research on the development of pattern management systems for business applications.

Operations management is a tool by which companies can effectively meet customers’ needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations Management enumerates the challenges and creative solutions and tools to apply when using big data in operations management. Outlining revolutionary concepts and applications that help businesses predict customer behavior along with applications of artificial neural networks, predictive analytics, and opinion mining on business management, this comprehensive publication is ideal for IT professionals, software engineers, business professionals, managers, and students of management.

In order to survive an increasingly competitive market, corporations must adopt and employ optimization techniques and big data analytics for more efficient product development and value creation. Understanding the strengths, weaknesses, opportunities, and threats of new techniques and manufacturing processes allows companies to succeed during the rise of Industry 4.0. Optimizing Big Data Management and Industrial Systems With Intelligent Techniques explores optimization techniques, recommendation systems, and manufacturing processes that support the evaluation of cyber-physical systems, end-to-end engineering, and digitalized control systems. Featuring coverage on a broad range of topics such as digital economy, fuzzy logic, and data linkage methods, this book is ideally designed for manufacturers, engineers, professionals, managers, academicians, and students.

​This book focuses on the uses of big data in the context of higher education. The book describes a wide range of administrative and operational data gathering processes aimed at assessing institutional performance and progress in order to predict future performance, and identifies potential issues related to academic programming, research, teaching and learning​. Big data refers to data which is fundamentally too big and complex and moves too fast for the processing capacity of conventional database systems. The value of big data is the ability to identify useful data and turn it into useable information by identifying patterns and deviations from patterns​.

To be effective, data-intensive systems require extensive ongoing customisation to reflect changing user requirements, organisational policies, and the structure and interpretation of the data they hold. Manual customisation is expensive, time-consuming, and error-prone. In large complex systems, the value of the data can be such that exhaustive testing is necessary before any new feature can be added to the existing design. In most cases, the precise details of requirements, policies and data will change during the lifetime of the system, forcing a choice between expensive modification and continued operation with an inefficient design.Engineering Agile Big-Data Systems outlines an approach to dealing with these problems in software and data engineering, describing a methodology for aligning these processes throughout product lifecycles. It discusses tools which can be used to achieve these goals, and, in a number of case studies, shows how the tools and methodology have been used to improve a variety of academic and business systems.

Data-intensive systems are software applications that process and generate Big Data. Data-intensive systems support the use of large amounts of data strategically and efficiently to provide intelligence. For example, examining industrial sensor data or business process data can enhance production, guide proactive improvements of development processes, or optimize supply chain systems. Designing data-intensive software systems is difficult because distribution of knowledge across stakeholders creates a symmetry of ignorance, because a shared vision of the future requires the development of new knowledge that extends and synthesizes existing knowledge. Knowledge Management in the Development of Data-Intensive Systems addresses new challenges arising from knowledge management in the development of data-intensive software systems. These challenges concern requirements, architectural design, detailed design, implementation and maintenance. The book covers the current state and future directions of knowledge management in development of data-intensive software systems. The book features both academic and industrial contributions which discuss the role software engineering can play for addressing challenges that confront developing, maintaining and evolving systems;data-intensive software systems of cloud and mobile services; and the scalability requirements they imply. The book features software engineering approaches that can efficiently deal with data-intensive systems as well as applications and use cases benefiting from data-intensive systems. Providing a comprehensive reference on the notion of data-intensive systems from a technical and non-technical perspective, the book focuses uniquely on software engineering and knowledge management in the design and maintenance of data-intensive systems. The book covers constructing, deploying, and maintaining high quality software products and software engineering in and for dynamic and flexible environments. This book provides a holistic guide for those who need to understand the impact of variability on all aspects of the software life cycle. It leverages practical experience and evidence to look ahead at the challenges faced by organizations in a fast-moving world with increasingly fast-changing customer requirements and expectations.

This book highlights state-of-the-art research on big data and the Internet of Things (IoT), along with related areas to ensure efficient and Internet-compatible IoT systems. It not only discusses big data security and privacy challenges, but also energy-efficient approaches to improving virtual machine placement in cloud computing environments. Big data and the Internet of Things (IoT) are ultimately two sides of the same coin, yet extracting, analyzing and managing IoT data poses a serious challenge. Accordingly, proper analytics infrastructures/platforms should be used to analyze IoT data. Information technology (IT) allows people to upload, retrieve, store and collect information, which ultimately forms big data. The use of big data analytics has grown tremendously in just the past few years. At the same time, the IoT has entered the public consciousness, sparking people’s imaginations as to what a fully connected world can offer. Further, the book discusses the analysis of real-time big data to derive actionable intelligence in enterprise applications in several domains, such as in industry and agriculture. It explores possible automated solutions in daily life, including structures for smart cities and automated home systems based on IoT technology, as well as health care systems that manage large amounts of data (big data) to improve clinical decisions. The book addresses the security and privacy of the IoT and big data technologies, while also revealing the impact of IoT technologies on several scenarios in smart cities design. Intended as a comprehensive introduction, it offers in-depth analysis and provides scientists, engineers and professionals the latest techniques, frameworks and strategies used in IoT and big data technologies.