Digital Marketing Technologies

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Author : Hashem Aghazadeh
Publisher : Springer Nature
Release :
File : 238 Pages
ISBN-13 : 9789819706075


Digital Domination How To Build A High Performing Marketing Organization In The Digital Age

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Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.

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Genre : Business & Economics
Author : Chris Thompson
Publisher : Chris Thompson
Release : 2023-04-30
File : 60 Pages
ISBN-13 :


Global Applications Of The Internet Of Things In Digital Marketing

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In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

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Genre : Business & Economics
Author : Naim, Arshi
Publisher : IGI Global
Release : 2023-05-23
File : 433 Pages
ISBN-13 : 9781668481684


B2b Digital Marketing Strategy

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Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

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Genre : Business & Economics
Author : Simon Hall
Publisher : Kogan Page Publishers
Release : 2020-08-13
File : 353 Pages
ISBN-13 : 9781789662559


Digital Marketing Strategy

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This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

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Genre : Business & Economics
Author : Niko Lahtinen
Publisher : Edward Elgar Publishing
Release : 2023-07-01
File : 169 Pages
ISBN-13 : 9781035311316


Complete Digital Marketing Guide Book For Seo Social Media Brand Awareness

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A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

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Genre : Business & Economics
Author : Publicancy
Publisher : Publicancy Ltd
Release : 2019-11-07
File : 354 Pages
ISBN-13 : 9781706123958


Digital Marketing Expert Diploma Master S Level City Of London College Of Economics 10 Months 100 Online Self Paced

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Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

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Genre : Education
Author : City of London College of Economics
Publisher : City of London College of Economics
Release :
File : 2158 Pages
ISBN-13 :


Strategies In Sports Marketing Technologies And Emerging Trends

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The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

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Genre : Business & Economics
Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Release : 2014-04-30
File : 383 Pages
ISBN-13 : 9781466659957


Digital Transformation What Is The Company Of Today

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This book offers the latest research on organizational management, knowledge management, organizational functioning, organizational digitalization, and other issues of modern company development. The book proposes to look at the pool of these problems through the prism of building various models for implementing digital transformation of business and processes. This book is intended for both young and experienced scientists who want to get acquainted with latest trends and data to use them in their research.

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Genre : Computers
Author : Andrea Bencsik
Publisher : Springer Nature
Release : 2024-01-27
File : 222 Pages
ISBN-13 : 9783031465949


Digital Marketing English Edition

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Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities

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Genre : Education
Author : Dr. Vishnu Shankar
Publisher : Thakur Publication Private Limited
Release : 2023-03-14
File : 174 Pages
ISBN-13 : 9789357551083