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Genre | : |
Author | : Hashem Aghazadeh |
Publisher | : Springer Nature |
Release | : |
File | : 238 Pages |
ISBN-13 | : 9789819706075 |
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Genre | : |
Author | : Hashem Aghazadeh |
Publisher | : Springer Nature |
Release | : |
File | : 238 Pages |
ISBN-13 | : 9789819706075 |
Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.
Genre | : Business & Economics |
Author | : Chris Thompson |
Publisher | : Chris Thompson |
Release | : 2023-04-30 |
File | : 60 Pages |
ISBN-13 | : |
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Genre | : Business & Economics |
Author | : Naim, Arshi |
Publisher | : IGI Global |
Release | : 2023-05-23 |
File | : 433 Pages |
ISBN-13 | : 9781668481684 |
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
Genre | : Business & Economics |
Author | : Simon Hall |
Publisher | : Kogan Page Publishers |
Release | : 2020-08-13 |
File | : 353 Pages |
ISBN-13 | : 9781789662559 |
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.
Genre | : Business & Economics |
Author | : Niko Lahtinen |
Publisher | : Edward Elgar Publishing |
Release | : 2023-07-01 |
File | : 169 Pages |
ISBN-13 | : 9781035311316 |
A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.
Genre | : Business & Economics |
Author | : Publicancy |
Publisher | : Publicancy Ltd |
Release | : 2019-11-07 |
File | : 354 Pages |
ISBN-13 | : 9781706123958 |
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Genre | : Education |
Author | : City of London College of Economics |
Publisher | : City of London College of Economics |
Release | : |
File | : 2158 Pages |
ISBN-13 | : |
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Genre | : Business & Economics |
Author | : Dos Santos, Manuel Alonso |
Publisher | : IGI Global |
Release | : 2014-04-30 |
File | : 383 Pages |
ISBN-13 | : 9781466659957 |
This book offers the latest research on organizational management, knowledge management, organizational functioning, organizational digitalization, and other issues of modern company development. The book proposes to look at the pool of these problems through the prism of building various models for implementing digital transformation of business and processes. This book is intended for both young and experienced scientists who want to get acquainted with latest trends and data to use them in their research.
Genre | : Computers |
Author | : Andrea Bencsik |
Publisher | : Springer Nature |
Release | : 2024-01-27 |
File | : 222 Pages |
ISBN-13 | : 9783031465949 |
Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Genre | : Education |
Author | : Dr. Vishnu Shankar |
Publisher | : Thakur Publication Private Limited |
Release | : 2023-03-14 |
File | : 174 Pages |
ISBN-13 | : 9789357551083 |