Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is a must-read for any entrepreneur or small business owner looking to scale their brand and achieve lasting success in today’s digital-first world. As the digital landscape continues to evolve at lightning speed, the key to survival and growth lies in mastering digital marketing strategies that are both cost-effective and powerful. But with so many platforms, tools, and trends, knowing where to begin—or how to improve your existing approach—can feel overwhelming. That’s where Digital Threads comes in. Bestselling author, Fractional CMO, keynote speaker, and university educator Neal Schaffer draws on over a decade of experience in digital marketing to deliver an accessible, practical guide packed with strategies tailored to small businesses and entrepreneurs. Whether you’re launching a new venture or looking to grow an existing one, this book offers a clear path to building a robust digital presence and driving real, measurable growth. With Digital Threads, you will discover how to: Leverage Big-Brand Strategies on a Small-Business Budget: Neal demystifies the marketing tactics used by large brands and adapts them to the scale and budget of smaller businesses. From optimizing your online presence to using the same frameworks that industry leaders rely on, you’ll learn how to compete effectively without overspending. Maximize Your Content's Impact: In today’s fast-paced world, content is everything. Neal teaches you how to repurpose your content to make it work harder for you. Whether it’s blogs, social media posts, or videos, you’ll learn to distribute your content across multiple platforms in ways that boost visibility and engagement. Master Social Media Marketing: Social media isn’t just for big brands. Learn how to develop platform-specific strategies that work on a small budget. Neal shares his insider tips on creating engaging content, growing your audience, and turning followers into loyal customers. Unlock the Power of AI Tools: AI isn’t just a buzzword—it’s a game-changer for businesses. Neal shows you how to harness cutting-edge AI tools to streamline your marketing efforts, improve efficiency, and gain a competitive edge. From chatbots to personalized content creation, Digital Threads reveals the possibilities of AI in digital marketing. Implement SEO and Lead Generation Strategies: Building a strong online presence starts with getting noticed. Learn Neal’s proven methods for optimizing your website for search engines, creating compelling lead magnets, and turning website visitors into customers. You’ll understand how to leverage the full potential of SEO and generate high-quality leads that convert. Scale Your Marketing with Automation: As your business grows, so should your marketing. Neal offers a deep dive into marketing automation tools that allow you to save time, maintain a personal connection with your audience, and scale your marketing efforts seamlessly. Navigate Influencer and User-Generated Content: Influencer marketing isn’t just for celebrities. Neal explains how small businesses can tap into micro-influencers and user-generated content to build authentic engagement, grow brand loyalty, and increase reach. Digital Threads takes a hands-on approach, providing step-by-step frameworks, real-world examples, and case studies that bring the strategies to life. Whether you're just getting started or refining your digital marketing game plan, this book delivers a complete roadmap to success. With endorsements from industry thought leaders such as Michael Stelzner (founder of Social Media Examiner), Brian Solis (digital futurist and author), and Ann Handley (Wall Street Journal bestselling author), Digital Threads is not just a book—it’s your guide to building a sustainable, successful brand in the digital age. Who Should Read Digital Threads? Small Business Owners: If you’re ready to take your business to the next level but aren’t sure where to start with digital marketing, this book is for you. Entrepreneurs: Whether you’re launching your first company or expanding an existing venture, Digital Threads provides the strategies you need to grow your brand in the digital marketplace. Content Creators: Learn how to make the most of your content and distribute it across multiple platforms to maximize impact and reach. Marketing Students and Professionals: Stay ahead of the curve with fresh insights into the latest digital marketing trends, including AI and content repurposing. Service Providers: If you’re looking to grow your client base through effective digital marketing strategies, Digital Threads will show you how to build a robust online presence. By the end of Digital Threads, you’ll have the knowledge, tools, and confidence to: - Build a strong digital footprint that drives measurable results - Expand your reach and increase engagement across digital platforms - Optimize content for SEO and lead generation - Implement marketing automation to scale your efforts - Leverage AI tools for maximum efficiency Build lasting relationships with customers through influencer and user-generated content If you’re serious about mastering digital marketing, Digital Threads is the playbook you need. Start weaving your path to digital success today.

Program Management Unique and adaptable approach to program management, offering key insights needed for professionals and business leaders to drive strategic change Program Management links business purpose, strategy, program stakeholders, benefits realization, and transformative change-making to provide a uniquely integrated view and use of program management, offering practicing initiative leaders the skills and mindset shifts needed to effectively communicate and champion programs to stakeholders. The text includes key insights into strategy execution excellence and designing risk-based governance strategies that empower a learning culture within the PMO and across the business, guidance that is customizable to the nature of strategic initiatives and change efforts at the individual and organizational level, and customization that is driven by the emphasis on the potential use of programs and projects as learning labs for different levels of complexity, organizational maturity, and diverse business contexts. Written by a highly qualified author with more than 30 years of experience in the field, Program Management covers critical topics such as: Origin of programs, program management definitions and concepts, the role of program manager vs. project manager, and the importance of value focus across the program life cycle. How leaders need to be agile, navigate political waters, manage incredible complexity, and align diverse stakeholders. Envisioning a Program Roadmap that fits context and inspires commitment to continuously achieving value. The culture for change making and the attributes for a healthy “change culture” including the future Power Skills. Also addressing the value proposition of program professionals in the future. Impact of digitalization and Artificial Intelligence (AI) on the future of programs. Creating the value-driven way of working and developing the value mindset coupled with the role of benefits management in programs and projects. The PMO as the learning engine for the enterprise and the changing role of the program offices. Becoming a Change Scientist, the maturing of value and strategic metrics in programs, and how to achieve the right metrics design and mix. For program and project managers, practitioners, PMO leaders, students in project and program management courses, and those studying for project and program management certifications, Program Management is an essential mindset, skillset, and toolset for executing a strategic plan and providing synergy, consistency in managing change, and a greater focus on achieving what matters to customers and stakeholders.

IoT for Defense and National Security Practical case-based guide illustrating the challenges and solutions of adopting IoT in both secure and hostile environments IoT for Defense and National Security covers topics on IoT security, architecture, robotics, sensing, policy, operations, and more, including the latest results from the premier IoT research initiative of the U.S. Defense Department, the Internet of Battle Things. The text also discusses challenges in converting defense industrial operations to IoT and summarizes policy recommendations for regulating government use of IoT in free societies. As a modern reference, this book covers multiple technologies in IoT including survivable tactical IoT using content-based routing, mobile ad-hoc networks, and electronically formed beams. Examples of IoT architectures include using KepServerEX for edge connectivity and AWS IoT Core and Amazon S3 for IoT data. To aid in reader comprehension, the text uses case studies illustrating the challenges and solutions for using robotic devices in defense applications, plus case studies on using IoT for a defense industrial base. Written by leading researchers and practitioners of IoT technology for defense and national security, IoT for Defense and National Security also includes information on: Changes in warfare driven by IoT weapons, logistics, and systems IoT resource allocation (monitoring existing resources and reallocating them in response to adversarial actions) Principles of AI-enabled processing for Internet of Battlefield Things, including machine learning and inference Vulnerabilities in tactical IoT communications, networks, servers and architectures, and strategies for securing them Adapting rapidly expanding commercial IoT to power IoT for defense For application engineers from defense-related companies as well as managers, policy makers, and academics, IoT for Defense and National Security is a one-of-a-kind resource, providing expansive coverage of an important yet sensitive topic that is often shielded from the public due to classified or restricted distributions.

"This book traces the long arc of Black women's relationship with technology from the antebellum south to the social media era demonstrating how digital culture transforms and is transformed by Black feminist thought"--

Additive manufacturing (AM), also known as “3D printing,” now provides the ability to have an almost fully digital chain from part design through manufacture and service. This “digital thread” can bring great benefits in improving designs, processes, materials, operations, and the ability to predict failure in a way that maximizes safety and minimizes cost and downtime. Unsettled Aspects of the Digital Thread in Additive Manufacturing discusses what the interplay between AM and a digital thread in the mobility industry would look like, the potential benefits and costs, the hurdles that need to be overcome for the combination to be useful, and how an organization can answer these questions to scope and benefit from the combination. Click here to access The Mobility Frontier: Metals, Polymers, or Composites Click here to access the full SAE EDGETM Research Report portfolio. https://doi.org/10.4271/EPR2021026

Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends and topics within digital sociology. Drawing on a range of aligned approaches, concepts and empirical studies, he explores how notions of self and presentation, action and agency, practical reason and interaction are of fundamental importance to our understanding of some of the emerging contours of digital society; inclusive of big data, social media, the social life of methods, algorithmic culture, ‘artificial intelligence’ and the pivot to voice. In doing so, Housley aims to demonstrate the enduring relevance of work associated with Goffman, Garfinkel and Sacks in understanding everyday digital social life. The book provides a range of insights into how sociology and social science continues to draw upon interactionism and aligned traditions such as ethnomethodology in making sense of the Interaction Order 2.0 and beyond.

Step into "Wired Humanity," the profound exploration of our ever-evolving digital world—a landscape where pixels meet personhood and virtual realities intertwine with the tangible. This compelling eBook delves into the heart of what it means to live, work, and exist in an age where technology goes beyond being a tool; it becomes an extension of ourselves. There is no sphere untouched by the digital revolution. "Wired Humanity" begins with the Digital Identity Paradigm, unraveling the intricate ways in which our identities morph within cyberspace. How do our virtual personas impact the real world, and what does it mean to fragment our sense of self across multiple platforms? As we navigate the complex web of online existence, the substance of who we are shifts in mysterious—and sometimes alarming—ways. Through a tapestry of thought-provoking chapters, the book guides readers along the razor-thin line between sharing and secrecy in our Data-Driven Selfhood. It offers a rich examination of social media’s crucible, where we curate ourselves amidst echo chambers and digital pressures, and ventures into virtual worlds where gaming avatars become vessels for identity exploration and community building. But what of our physical bodies in this augmented age? Venturing into the realms of wearables and augmented reality, "Wired Humanity" probes the ethical quandaries of an increasingly cyborgian existence. As the boundaries blur further, the book scrutinizes the transformation of privacy, the balance of power in a world of pervasive surveillance, and the right to digital anonymity. The narrative also spotlights Artificial Intelligence—not merely as a tool but as a mirror, reflecting and sometimes distorting our sense of self. As technology redefines the workforce, reshapes education, and reconstructs the financial landscapes, "Wired Humanity" asks pressing questions Who are we amidst the digits and data? Do our digital livelihoods liberate or ensnare us? Remarkably timely, this eBook delves into the heart of digital citizenship and E-democracy, assessing the rippling impact of connectedness on our political and personal identities. It traverses the ethical terrain of bioinformatics, the convoluted reality of digital relationships, and the frontlines of the battle against propaganda and disinformation. "Wired Humanity" is not just a book; it's a roadmap for navigating the convergence of technology and human experience. Are we prepared for the singularity, merging with machines, or shall we seek solace in digital detox? With precise analysis and eye-opening insights, this work lays bare the emerging contours of a future where humanity is interwoven with the codes it has created. Prepare to be challenged, enlightened, and forever changed as you turn each virtual page and ponder the path ahead for our wired existence.

In the first full-length scholarly study of the increasingly important phenomenon of digital diasporas, Jennifer M. Brinkerhoff examines how immigrants who still feel a connection to their country of origin use the internet. She argues that digital diasporas can ease security concerns in both the homeland and the host society, improve diaspora members' quality of life in the host society, and contribute to socio-economic development in the homeland. Drawing on case studies of nine digital diaspora organizations, Brinkerhoff's research supplies new empirical material regarding digital diasporas and their potential security and development impacts. She also explores their impact on identity negotiation, arguing that digital diasporas create communities and organizations that represent hybrid identities and encourage solidarity, identity, and material benefits among their members. The book also explores these communities' implications for policy and practice.

In recent years, the study of textiles and culture has become a dynamic field of scholarship, reflecting new global, material and technological possibilities. This is the first handbook of specially commissioned essays to provide a guide to the major strands of critical work around textiles past and present and to draw upon the work of artists and designers as well as researchers in textiles studies. The handbook offers an authoritative and wide-ranging guide to the topics, issues, and questions that are central to the study of textiles today: it examines how material practices reflect cross-cultural influences; it explores textiles' relationships to history, memory, place, and social and technological change; and considers their influence on fashion and design, sustainable production, craft, architecture, curation and contemporary textile art practice. This illustrated volume will be essential reading for students and scholars involved in research on textiles and related subjects such as dress, costume and fashion, feminism and gender, art and design, and cultural history. Cover image: Anne Wilson, To Cross (Walking New York), 2014. Site-specific performance and sculpture at The Drawing Center, NYC. Thread cross research. Photo: Christie Carlson/Anne Wilson Studio.