The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you. You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.

As college graduates soon find out, the real world is tough. Sure, it was hard getting into the right school. But landing a good job is a lot harder. The number of new college grads now outnumbers available entry-level jobs by at least 25 percent. But that figure--sobering as it is--is deceptive, given that only a fraction of those jobs are career-worthy. So how do you succeed in a marketplace that's stacked against you? According to professional career counselors D. A. Hayden and Michael Wilder, you've got to approach the hunt for employment as if it were a marketing campaign. In other words, you've got to make yourself a brand--by creating a clear "story" for yourself, understanding your target audience, and developing an effective communications plan to deliver your message. You've also got to avoid the pitfalls. Hayden and Wilder identify four personality traits that can doom first-time job seekers to failure. Then, through a trademark method they call Candidate Illumination, the authors prescribe cures for those "pathologies" and present savvy strategies for every step of the job-search process--from finding your focus, to composing a winning resume, to acing the interview. (Note to parents: This book may be the best gift you could give your graduating son or daughter.)

Whether you're engaging in supersonic jet combat at 48,000 feet or entering a tough sales battle with a cutthroat competitor, the goal is the same:absolute victory. In Business is Combat, former F-15 pilot James D. Murphy, an expert in both business and combat strategy, offers a full-scale training course in military techniques that have made the United States Air Force the most advanced air-combat force in the world. From nurturing teamwork to maintaining focus to planning and executing each new mission, Murphy offers advice that's practical as well as thrilling. Whatever your mission, whatever your battle, Business Is Combat provides a blueprint for the kind of success every warrior seeks -- absolute victory.