This whopping big McFarland Classic brings together 43 interviews with horror and science fiction movie writers, producers, directors and the men and women who saved the planet from aliens, behemoths, robots, zombies, and other sinister, stumbling threats--in the movies, at least. The interviewees reminisce about some of their great (and not so great!) films and tell their stories. This classic volume represents the union of two previous volumes: 1994's Attack of the Monster Movie Makers ("anecdotes are frank and revealing"--Video Watchdog); and 1995's They Fought in the Creature Features ("a fun book for all SF film enthusiasts"--Interzone). Together at last, this combined collection of interviews offers a candid and delightful perspective on the movies that still make audiences howl and squeal (though fear has long been replaced with sweet nostalgia).

Twenty-eight terrific interviews with some of the sharpest and most talkative stars and movie makers of the classic (and c-r-a-z-y!) SF and horror films of the past: Richard Matheson, Janet Leigh, Acquanetta, Hazel Court, Kim Hunter and others reminisce at length and with great good humor about their days on the sets of Psycho, Planet of the Apes, Superman; the Poe, Hammer and Lewton films, and exploitation greats like Attack of the 50 Foot Woman.

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.

An extensively researched, myth-busting account of the world’s most famous monster hoax—the Loch Ness Monster—and a cautionary tale on the dangers of misinformation. In 1934, a man was walking by a lake in the Scottish Highlands when he saw a long-necked creature swimming in the water. He grabbed his camera and snapped a photo. When the photo landed on the front page of the Daily Mail, it shattered the belief that paranormal creatures were pure fiction. But amid the monster-hunting craze, complex conspiracies soon emerged. The Loch Ness Monster became more than a mysterious sea creature—it became a phenomenon that caused people to question their assumptions and dig for the truth. Meticulously researched through primary sources and in-depth interviews with key figures, Loch Ness Uncovered is the fascinating true story of the conspiracy that sparked intrigue worldwide. Complete with archival images, an engaging narrative, and a guide to media literacy, here is a nonfiction book that will transport young readers to the thrilling world of monster mania.

The march of the monster movie makers continues in Tom Weaver's ninth book of in-depth interviews with the men and women who made the horror and sci-fi favorites of the 1940s, '50s and '60s. Actors (including Mike Connors, Brett Halsey, Natalie Trundy and Richard Kiel), writers, producers and directors recall legendary genre figures Lugosi, Chaney, Jr., Tod Browning and James Whale; films ranging in quality from The Thing to Macumba Love and Eegah; behind-the-scenes tales of cult TV series (Twilight Zone, Batman, Lost in Space, more) and serials; and, of course, the usual barrage of outlandish movie menaces, this time including the Fly, Flesh Eaters, Monolith Monsters, ape men, voodoo women and spider babies! And all in the candid, no-holds-barred style that has made Weaver "king of the interviewers" (Classic Images)!

A fascinating read for anyone from general readers to hardcore fans and scholars, this encyclopedia covers virtually every aspect of the zombie as cultural phenomenon, including film, literature, folklore, music, video games, and events. The proliferation of zombie-related fiction, film, games, events, and other media in the last decade would seem to indicate that zombies are "the new vampires" in popular culture. The editors and contributors of Encyclopedia of the Zombie: The Walking Dead in Popular Culture and Myth took on the prodigious task of covering all aspects of the phenomenon, from the less-known historical and cultural origins of the zombie myth to the significant works of film and literature as well as video games in the modern day that feature the insatiable, relentless zombie character. The encyclopedia examines a wide range of significant topics pertaining to zombies, such as zombies in the pulp magazines; the creation of the figure of the zuvembie to subvert decades of censorship by the Comics Code of Authority; Humans vs. Zombies, a popular zombie-themed game played on college campuses across the country; and annual Halloween zombie walks. Organized alphabetically to facilitate use of the encyclopedia as a research tool, it also includes entries on important scholarly works in the expanding field of zombie studies.

Spanning over a century of cinema and comprised of 127 films, this book analyzes the cinematic incarnations of the "uncanniest place on earth"--wax museums. Nothing is as it seems at a wax museum. It is a place of wonder, horror and mystery. Will the figures come to life at night, or are they very much dead with corpses hidden beneath their waxen shells? Is the genius hand that molded them secretly scarred by a terrible tragedy, longing for revenge? Or is it a sinner's sanctum, harboring criminals with countless places to hide in plain sight? This chronological analysis includes essential behind the scenes information in addition to authoritative research comparing the creation of "real" wax figures to the "reel" ones seen onscreen. Publicly accessible or hidden away in a maniac's lair, wax museums have provided the perfect settings for films of all genres to thrillingly play out on the big screen since the dawn of cinema.

Iowa-born Jock Mahoney was an elite athlete and U.S. Marines fighter pilot prior to falling into a film career. He is widely considered to be one of the greatest stuntmen in movie history, having taken leaps and bounds for Errol Flynn, John Wayne, Randolph Scott, and Gregory Peck. One of the first stuntmen to successfully move into acting, he was the popular star of the 1950s television westerns Range Rider and Yancy Derringer and twice played Tarzan on the big screen, presenting a memorable portrayal of an educated, articulate and mature jungle lord true to author Edgar Rice Burroughs' original vision. Filming in real jungles around the world took a physical toll on Mahoney that transformed him from leading man to burly character actor. He had to overcome the effects of a stroke but true to his tough guy nature rose above it to resume his life's many adventures. Mahoney was beloved by fans at conventions and appearances until his untimely demise in 1989 from a stroke-caused motor vehicle accident.

This book teases out the DNA of David Cronenberg's "reimagining" of The Fly (1986). Drawing from interviews with cast, crew, commentators, and other filmmakers, Emma Westwood interlaces the "making of" travails of The Fly with why it is one of the most important works ever committed to screen.

Brian Donlevy (1901-1972) was an underrated film actor with surprising range and a little-heralded gift for comedy. Often typecast as a villain, he played the definitive bad guy in such films as Destry Rides Again, Union Pacific and Beau Geste (all in 1939). He showed his versatility in the title role of Preston Sturges' political satire The Great McGinty (1940) and impressed both New York critics and the Soviet government as the cooly authoritative Major Caton in Wake Island (1942). Donlevy was fondly remembered as globe-trotting U.S. Special Agent Steve Mitchell in the television series Dangerous Assignment (1952) and as Professor Quatermass in two acclaimed science fiction films. This first ever biography of Donlevy covers his colorful early life as a boy soldier, his years playing comedy roles on Broadway and his long career in Hollywood.