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BOOK EXCERPT:
As global business systems are becoming ever more complex and they continue to grow and expand, it is increasingly more difficult to stand out as an effective and efficient leader. Dynamic Leadership Models for Global Business: Enhancing Digitally Connected Environments describes various models on how to become an outstanding leader in todays rapidly growing global business environments. This book seeks to provide positive instruction which illuminates a practical path to becoming a successful leader in such large and competitive markets. The approach is consistent with any existing leadership development program, or it may be undertaken as an individual initiative.
Product Details :
Genre |
: Business & Economics |
Author |
: Smith, Peter A. C. |
Publisher |
: IGI Global |
Release |
: 2013-01-31 |
File |
: 371 Pages |
ISBN-13 |
: 9781466628373 |
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BOOK EXCERPT:
To be successful, business leaders should be familiar with the emerging digital technologies that are contributing to the global business environment. All leaders must develop fresh capabilities if they are to successfully direct their communities through the emerging era of social digital connectivity and global dynamic complexity. Impact of Emerging Digital Technologies on Leadership in Global Business combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies. This book is an essential reference source for professionals, researchers, academics, and students who want to improve their understanding of the strategic role of emerging digital technologies in the success of global business.
Product Details :
Genre |
: Business & Economics |
Author |
: Smith, Peter A.C. |
Publisher |
: IGI Global |
Release |
: 2014-06-30 |
File |
: 355 Pages |
ISBN-13 |
: 9781466661356 |
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BOOK EXCERPT:
Though humans have been communicating through virtual mediators since the invention of the telephone, new technologies make the use of virtual communications even more immediate and pervasive than ever before. By understanding the theories and models behind virtual communication, one can understand the way society has been changed and how it will continue to do so. Analyzing Digital Discourse and Human Behavior in Modern Virtual Environments examines the implications of virtual communication and online interaction and the theories and trends associated with them. It will discuss and address the differences and challenges that develop when communicating virtually and explore the various influences virtual communication plays in work, education, and quotidian life. This title provides a foundation of emerging trends from which new theories and models of communication can grow. This book will become a cherished resource for academics, researchers, technology developers, students, and government or institutional leaders.
Product Details :
Genre |
: Computers |
Author |
: Baggio, Bobbe Gaines |
Publisher |
: IGI Global |
Release |
: 2016-02-09 |
File |
: 341 Pages |
ISBN-13 |
: 9781466699007 |
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BOOK EXCERPT:
As the world has adapted to the age of digital technology, present day business leaders are required to change with the times as well. Addressing and formatting their business practices to not only encompass digital technologies, but expand their capabilities, the leaders of today must be flexible and willing to familiarize themselves with all types of global business practices. Global Business Leadership Development for the Fourth Industrial Revolution is a collection of advanced research on the methods and tactics utilized to succeed as a leader in the digital age. While highlighting topics including data privacy, corporate governance, and risk management, this book is ideally designed for business professionals, administrators, managers, executives, researchers, academicians, and business students who want to improve their understanding of the strategic role of digital technologies in the global economy, in networks and organizations, in teams and work groups, in information systems, and at the level of individuals as actors in digitally networked environments
Product Details :
Genre |
: Business & Economics |
Author |
: Smith, Peter |
Publisher |
: IGI Global |
Release |
: 2020-09-25 |
File |
: 425 Pages |
ISBN-13 |
: 9781799848622 |
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BOOK EXCERPT:
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Product Details :
Genre |
: Business & Economics |
Author |
: Parreno, Jose Marti |
Publisher |
: IGI Global |
Release |
: 2015-04-30 |
File |
: 374 Pages |
ISBN-13 |
: 9781466683433 |
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BOOK EXCERPT:
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Nahon-Serfaty, Isaac |
Publisher |
: IGI Global |
Release |
: 2014-01-31 |
File |
: 326 Pages |
ISBN-13 |
: 9781466650367 |
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BOOK EXCERPT:
Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.
Product Details :
Genre |
: Political Science |
Author |
: Eid, Mahmoud |
Publisher |
: IGI Global |
Release |
: 2014-03-31 |
File |
: 367 Pages |
ISBN-13 |
: 9781466657779 |
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BOOK EXCERPT:
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Gambarato, Renira Rampazzo |
Publisher |
: IGI Global |
Release |
: 2018-02-16 |
File |
: 371 Pages |
ISBN-13 |
: 9781522537823 |
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BOOK EXCERPT:
Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.
Product Details :
Genre |
: Political Science |
Author |
: Narula, Sumit |
Publisher |
: IGI Global |
Release |
: 2018-07-27 |
File |
: 270 Pages |
ISBN-13 |
: 9781522552925 |
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BOOK EXCERPT:
Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.
Product Details :
Genre |
: Computers |
Author |
: Management Association, Information Resources |
Publisher |
: IGI Global |
Release |
: 2017-09-13 |
File |
: 1797 Pages |
ISBN-13 |
: 9781522538233 |