Outlines the principles of writing outstanding cover letters, with examples of letters for various job-search stages and suggestions for their marketing

Focusing on the key principles of communication, the authors examine the six most important letters every job seeker needs. Sample lettrs included.

This book shows how to write powerful letters that open the doors to employers.

Includes individual career profiles in: agriculture and food production - biological sciences - conservation - environmental sciences - engineering - marine careers - recreation - indoor careers with an outdoor twistRevised and updatedProvides job descriptions and information about salaries, employment outlook, and educational requirements for everything from farming to forestry to meteorology. Professionals are interviewed at the end of each chapter, offering a personal look at specific jobs and insight on day-to-day responsibilities. With telephone, mail, and internet sources for job listings and other information, this makes an excellent resource for students and those changing careers.

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

"Highly Recommended. Tells how to create and market effective resumes for maximum impact." -- Mid-west Library ReviewThe fourth edition of this best-selling guide shows how to transform an ordinary resume into a dynamite resume that grabs the attention of employers and results in job interviews. Dispelling numerous myths and mistakes, the book identifies 64 key principles for effective resume writing, production, distribution, and follow-up as well as includes numerous examples based upon those principles.

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.