EBOOK: Business Economics: A Contemporary Approach

Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.

This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions. This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business.

Business economics involves the understanding of economy and its connection to organizations, individuals and society. Business economics is a socially relevant study which provides insight into the choice behavior of individuals, organizations and government bodies. Managerial economics is related to economic theory, decision sciences and business functions.

The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the author’s extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.

Managerial Economics has assumed a predominant role in today's globalized and liberalized economy because of the financial implications of many decisions that a manager has to take in his day-to-day professional life. This comprehensive and student-friendly book strives to equip the young, practising and budding managers to find solutions to the real-world problems through the efficient and effective use of economic tools and techniques. The authors who admirably combine academic and professional experience give a clear and straightforward analysis of the various topics in managerial economics. The text begins with an overview of managerial economics and describes the modern business firm and its objectives along with the concepts of market mechanism, demand theory and production analysis. The text then moves further to explain managerial techniques, macroeconomic theory and international trade and finance along with the risks and uncertainties involved in business. Besides, it also explains the cost and revenue, supply, pricing, profit and investment analyses. Finally, this book discusses some important Case Studies to reinforce the concepts presented in the text. The third edition of the book comprises multiple choice questions (with answers) at the end of each chapter to test the understanding of the concepts discussed in the chapter. Besides, the objectives, strategies and initiatives of the twelfth five year plan (2012–2017) of Planning Commission as well as a new section on Replacement of Indian Planning Commission with NITI Aayog have been incorporated in the chapter on Macroeconomic Analysis. Intended as a text for postgraduate students of Management, Commerce and Economics, the book would also be useful for undergraduate engineering courses where Managerial Economics is offered. Finally, the book can be profitably used by marketing and management consultants, business executives and other related professionals. KEY FEATURES • Includes several simple, numerical examples with solutions for easy understanding of theory. • Contains a large number of tables and figures to illustrate the concepts. • Provides chapter-end exercises to check students' comprehension of the subject. TARGET AUDIENCE • MBA • M.Com • M.A. Economics

NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7th Edition is also available in a text only version – ISBN: 9780470747100