EBOOK: Marketing: The Core

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

The unique and award-winning Unofficial Guides series is a collaboration between senior students, junior doctors and specialty experts. This combination of contributors understands what is essential to excel on your course, in exams and in practice – as well as the importance of presenting information in a clear, fun and engaging way. Packed with hints and tips from those in the know, when you are in a hurry and need a study companion you can trust, reach for an Unofficial Guide.The Unofficial Guide to Surgery provides a succinct yet comprehensive guide to the most common operations - what they are, why people are listed for surgery, how the surgery is done, post-operative care and possible complications. There are full colour illustrations of every procedure.This book will be invaluable for medical students and junior doctors and also as a day-to-day reference for professionals. - Introductory chapter - how to scrub, how to glove and gown, suture techniques, surgical positions - Includes more than 120 common operations across all the surgical sub-specialties - Thorough overview of indications and contraindications - Simple 'step-by-step' guide on how to perform the surgery - Post-operative course, complications and common questions asked by surgeons - Two colour illustrations per operation – will help you understand the underlying anatomy as well as the surgical procedure - Succinct and easy to read throughout - Diverse range of skin colours and tones - not often seen in other medical textbooks - New chapter on maxillofacial surgery

EBOOK: MARKETING RESEARCH

The second edition of Craig Deegan and Jeffrey Unerman’s market leading text presents the various theories of financial accounting through a balanced and dynamic approach. Students are given all the tools to engage with these theories and are encouraged to critically evaluate and challenge them. Clearly written and user friendly, this new edition provides comprehensive coverage of internationally developed accounting theories from a European perspective.

eBook: New Products Management 11e

TWO E-BOOKS IN ONE Pinterest Power Start Marketing NOW on the World's Fastest-Growing Website! Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to the Pinterest world and explains how to get up and running in the most effective ways possible and use the site to increase referral traffic to any website. The book also describes how to leverage Pinterest with other social media sites and ways to use it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Instagram Power CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy.

EBOOK: Information Systems Development

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.