This accessible and thought-provoking book provides a critical insight into the relationship between the media and the public. It examines the way in which the public is represented, referred to and portrayed in the media, and how the media acts or speaks on the public’s behalf. The first part explores the political side of the relationship between the media and the public. This includes interesting discussion of advocacy in political interviews and the discursive arrangement of political discussion programmes. The second part of the book examines a range of discourses outside of the political realm. Michael Higgins looks at the construction of ordinariness, authenticity and public legitimacy, the relationship between institutional and media expertise, and the exercise of public decency. He argues that what unites the relationships between media and forms of public are their concern with wider issues of politics, governance, and cultural influence. The author offers a range of illustrative examples of broadcasting from US, Australian and British contexts, providing students with a rage of engaging international examples with which to draw comparisons and compare their own media experiences. Each chapter includes recommended texts for further reading and questions for discussion. The Media and Their Publics is an essential text for students and researchers in media studies, cultural policy and political communications.

EBOOK: Introduction to Mass Communication: Media Literacy and Culture

What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.

EBOOK: Principles and Practice of Marketing, 9e

With the advent of downloadable retail eBooks marketed to individual consumers, for the first time in their history libraries encountered an otherwise commercially available text format they were prevented from adding to their collections. Trade eBooks in Libraries examines the legal frameworks which gave rise to this phenomenon and advocacy efforts undertaken in different jurisdictions to remove barriers to library access. The principal authors provide a general historical overview and an analysis of library/eBook principles developed by a variety of library associations and government reviews. In addition, experts from twelve countries present summaries of eBook developments in their respective countries and regions.

From the beginning of the Republic, members of Congress have been in the media spotlight. In recent years, the expansion of media venues has provided both challenges and opportunities to Representatives and Senators, the public, and even the media itself. Legacy media such as newspapers and broadcast television each carry with them their own needs and accepted usages affecting the kind and volume of news about Congress delivered to the public. These sources still serve important roles for much of the public and are covered here. This book goes beyond the traditional legacy media to include Congress’ portrayal on live television, in political cartoons, in film, as a part of the emerging “infotainment” venues, and through social media such as web pages, Facebook, and Twitter. We increasingly live in a world where the lines between traditional news and others sources of information have been erased. This is an exciting, if challenging, time, for Congress, the media, and the public as each attempts to sort out the new media environment and employ it to its advantage. Using a comprehensive analysis of previous research, dozens of interviews, and the inclusion of empirical data, this book assesses the current status of the relationship between Congress and the media and sorts out the temporary changes from those likely to represent future trends. Whether one is associated with Congress, is an interested citizen, or is part of the media industry, understanding the relationships and developments between and among them is key to understanding how the public behaves in relation to Congress, and vice versa.

This book will help public library administrators, managers, and board members to better plan, strategize, and understand their communities, enabling public libraries to become dynamic, proactive institutions. Research-Based Planning for Public Libraries: Increasing Relevance in the Digital Age takes readers through a logical and effective process for developing a plan and implementing it within the various functions of the library. Grounded in research and best practices, the book offers practical, easy-to-implement advice and direction for today's public library administrators, managers, and board members. Covering everything from goal-setting, policy-making, and budgeting, to collections, promotions, and access and evaluation, the book details how to better provide and promote access, convey its value to customers, and make the library a more integral part of the community. The author inspires library staff and administrators to reinvent themselves to meet—and overcome—the current challenges they face. The information is specifically tailored towards public librarians, particularly those in management or administration, as well as to LIS faculty and students of public librarianship and library management.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

eBooks offer students as well as teachers, school and public librarians, and parents tremendous possibilities. This book explains how to expand and enhance the reading experience through the use of technology. Today, eBooks are everywhere, and the use of digital learning materials is beginning to supplant traditional printed materials. As the world shifts to digital books, both teachers and students need to be comfortable and effective using materials in this format. This book helps you to apply eBook materials to existing curricula to create interactive educational activities and have access to more materials to support reading instruction, literacy, standards, and reading in the content areas. Author Terence W. Cavanaugh, an expert on teaching with technology, describes numerous strategies for integrating eBooks into reading instruction and remediation for students in preschool through grade 6. He covers the hardware and software used, the wide range of formats available, and research conducted on the use of eBooks with students as well as how to access free resources such as digital libraries and special collections that make eBooks available for schools. The book also contains a chapter dedicated to using eBooks to help emergent or struggling readers.