This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

This book discusses social entrepreneurship, especially in context of India. It focuses on understanding the whole process of social value creation, i.e. social entrepreneurship - opportunity identification, resource mobilisation, social value, capabilities of social entrepreneurs and innovation in three different types of social enterprises – (i) non-profit or charitable ones; (ii) non-profit social enterprise, sustainable with the combined income of grants, subsidies and own earned income; self-sustainable not-for-profit social enterprise; and hybrid social enterprise; and (iii) for-profit social enterprises. Sample cases of social entrepreneurs (Ashoka Fellows) were selected from three inter-linked sectors -- health, education and livelihood. To provide a comprehensive view, interviews were taken not only from the founders (social entrepreneurs), management personnel, and other employees, but also from the beneficiaries. The book comprises how, on the basis of cross-comparison between three types of social enterprises, several propositions and finally theoretical framework on social entrepreneurship have been developed. It proposes that social entrepreneurship can be acquired and that these social entrepreneurs can help solve the larger social problems faced both by developing and developed nations.

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

The central questions of this book are: How do the best managers behave? What sets them apart from their peers? What impact do they have on their subordinates and co-workers? The theme and organizing idea of the book is the good enough manager ® or GEM. The concept is based on the psychological theory of the good enough mother who provides an environment where an infant learns to develop an autonomous and genuine self. She does this by responding with empathy and adapting her behavior, completely meeting the child’s needs in the beginning and then gradually letting go, allowing more autonomy and room for the child to add something uniquely his own to the relationship. This book is based on a primary principle: Just as there is no such thing as a perfect parent, managing people in organizations is an inherently human and fallible endeavor, mainly because managing occurs by and through human relationships. Through the words of over 1000 study respondents, GEMs are shown to be mentors and teachers, relationship builders, and models of integrity for their workers. Each of these themes is explored, making connections to the "right brain" thinking of artists and other creative professionals, managing with emotional intelligence, and historical ideas about management and leadership as adaptive human processes.

This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.

Modern research goes beyond disciplinary horizons for devising solutions to the society’s most pressing unsolved issues. Within the disciplinary framework, the ability to solve problems through the generation of knowledge is no more addressed from discipline-specific points of view only. However, it has become apparent that the research needed to address today’s complex problems requires the expertise of many disciplines. Multidisciplinary approach incorporates a combination of concepts and knowledge from various disciplines. These contributions enable the exchange of knowledge and experiences from diverse groups of people that can promote a holistic vision of a subject, as well as new explanatory theories. Being multidisciplinary does not mean giving up skills—it means moving into new scientific directions using one’s own special set of skills. Rather than being an end in itself, this kind of research is a way of achieving innovative goals, enriched understanding, and a synergy of new methods. The book highlights, the diverse perspectives of the researchers across disciplines from sustainable urban development to renewable energy strategies, from biodiversity conservation to equitable machine learning, internet of things, deep learning and Artificial Intelligence (AI) models, eco-friendly methods, individualized education plans, and social policies that can contribute to more comprehensive and effective solutions to some of the world’s most pressing issues, while acknowledging that sustainability challenges are inherently interconnected hence the importance of inclusivity in research.