Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self. Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

It is often taken for granted that holiday resorts sell intangible commodities such as freedom, enjoyment, pleasure, and relaxation. But how did the desire for a 'happy holiday' emerge, how was 'the right to rest' legitimized, and how are emotions produced by commercial enterprises? To answer these questions, The Emotional Economy of Holidaymaking explores the rise of popular holidaymaking in late-nineteenth-century Britain, which is generally considered to be the birthplace of mass tourism. Drawing on a wide range of texts, including medical literature, parliamentary debates, advertisements, travel guides, popular stories, and personal accounts, the book unravels the role emotions played in British spa and seaside holiday cultures. Introducing the concept of an 'emotional economy', Yaara Benger Alaluf traces the overlapping impact that psychological and economic thought had on moral ideals and performative practices of work and leisure. Through a vivid account of changing attitudes toward health, pleasure, social class, and gender in late-Victorian and Edwardian Britain, she explains why the democratization of holidaymaking went hand in hand with its emotionalization. Combining the history of emotions with the sociology of commodification, the book offers an innovative approach to the study of the leisure and entertainment industries and a better understanding of how medicalized conceptions of emotions influenced people's dispositions, desires, consumption habits, and civil rights. Looking ahead to the central place of tourism in twenty-first century societies and its relation to stress and burnout, The Emotional Economy of Holidaymaking calls on future research of past and present leisure cultures to take emotions seriously and to rethink notions of rationality, authenticity, and agency.

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

This book offers practical knowledge, analysis, trading techniques and methodologies required for the management of key international commodities. The author explores each aspect of commodity trading in detail and helps the reader to implement effective techniques to build a strong portfolio. Early chapters set the current scene of commodity trading markets before going on to discuss the fundamental instruments and tools used in navigating commodity markets. The author provides detailed, empirical case studies of traded natural resources in order to explicate the financial instruments that enable professionals both to invest and to trade them successfully. Later chapters investigate the psychology and behavioural influences behind optimal market trading, in which the author encourages the reader to understand and combat the obstacles that prevent them from reaching their full trading potential.

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

Commodity, culture and colonialism are intimately related and mutually constitutive. The desire for commodities drove colonial expansion at the same time that colonial expansion fuelled technological invention, created new markets for goods, displaced populations and transformed local and indigenous cultures in dramatic and often violent ways. This book analyses the transformation of local cultures in the context of global interaction in the period 1851–1914. By focusing on episodes in the social and cultural lives of commodities, it explores some of the ways in which commodities shaped the colonial cultures of global modernity. Chapters by experts in the field examine the production, circulation, display and representation of commodities in various regional and national contexts, and draw on a range of theoretical and disciplinary approaches. An integrated, coherent and urgent response to a number of key debates in postcolonial and Victorian studies, world literature and imperial history, this book will be of interest to researchers with interests in migration, commodity culture, colonial history and transnational networks of print and ideas.

Start profiting from commodities, commodity options, and currencies! All you need to know, in 3 practical, easy-to-use books! Start profiting from commodities, commodity options, and currencies! Here’s all the knowledge you need, in three comprehensive, easy-to-understand eBooks – all at one low price. In A Trader's First Book on Commodities: An Introduction to The World's Fastest Growing Market, top trader/instructor Carley Garner brings together the crucial commodities information you need before you make your first trade. Garner explains the entire trading process, demystifies the unique language of commodities trading, shows how to avoid costly mistakes, and introduces indispensable market analysis techniques and trading strategies. Next, in Commodity Options, Garner and co-author Paul Brittain introduce powerful new trading techniques for the expanding commodities marketplace. Garner and Brittain present strategies optimized for the unique characteristics of commodity options, illuminating the true risks and rewards with easy-to-understand charts and visuals that help you match your approach to your personal risk tolerance. Finally, in Currency Trading in the Forex and Futures Markets, Garner covers everything you new to know to earn big profits in currency trading – and avoid these markets’ unique pitfalls and aggressive, unscrupulous marketers. Garner reviews each major venue for trading currencies, including Forex spot markets, currency futures, and currency ETFs, and demystifies issues ranging from market access to profit calculation, risk to analysis. Using these three widely-praised eBooks, you can identify markets and approaches that best serve your objectives, avoid costly errors, and earn huge new profits in any market environment. From leading options traders, columnists, and instructors Carley Garner and Paul Brittain

“Corporate purpose” has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change. Leading organization studies scholar Timothy Kuhn argues that this “either-or” thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once. Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations. Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are “for.”

Travelling through theories of emotion and affect, this book addresses the key ways in which media studies can be brought to bear upon everyday encounters with online cultures and practices. The book takes stock of where we are emotionally with regard to the Internet in the context of other screen media.

Gendering Emotions in Organizations is an edited collection that explores the connections between gender and emotion in organizations. In its examination of these connections, this book focuses on two specific areas: emotional labour and the gendered nature of the expression of feelings at work. Drawing on a range of empirical data, including new work on the previously neglected area of men and emotions, Gendering Emotions in Organizations is the first to bring together emerging literature on this fascinating topic.