Encyclopedia Of Public Relations

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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Product Details :

Genre : Business & Economics
Author : Robert L. Heath
Publisher : SAGE Publications
Release : 2013-08-20
File : 1138 Pages
ISBN-13 : 9781452276229


Encyclopedia Of Public Relations

eBook Download

BOOK EXCERPT:

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

Product Details :

Genre : Business & Economics
Author : Robert L. Heath
Publisher : SAGE Publications, Incorporated
Release : 2013-09-13
File : 1152 Pages
ISBN-13 : 1452240795


Encyclopedia Of Public Affairs Information Sources

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Genre : Political Science
Author : Paul Wasserman
Publisher : Detroit, Mich. : Gale Research Company
Release : 1988
File : 328 Pages
ISBN-13 : UCSC:32106008097369


The Palgrave Encyclopedia Of Interest Groups Lobbying And Public Affairs

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The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.

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Genre : Political Science
Author : Phil Harris
Publisher : Springer Nature
Release : 2022-06-20
File : 1532 Pages
ISBN-13 : 9783030445560


Encyclopedia Of Public Relations

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BOOK EXCERPT:

This work explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.

Product Details :

Genre : Public relations
Author : Robert Lawrence Heath
Publisher :
Release : 2013
File : Pages
ISBN-13 : 1452276234


Choice

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Genre : Academic libraries
Author :
Publisher :
Release : 2004
File : 908 Pages
ISBN-13 : STANFORD:36105122345395


The Popular Encyclopedia Or Conversations Lexicon Ed By A Whitelaw From The Encyclopedia Americana

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Genre :
Author : Popular encyclopedia
Publisher :
Release : 1883
File : 532 Pages
ISBN-13 : OXFORD:600048285


The Encyclopedia Britannica

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Genre : Encyclopedias and dictionaries
Author : Thomas Spencer Baynes
Publisher :
Release : 1879
File : 900 Pages
ISBN-13 : HARVARD:HN52J5


Career Discovery Encyclopedia

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Eight volumes with over 500 articles on all categories of occupations present such information as jo descriptions, salaries, educational and training requirements, sources of further reading, and other pertinent facts.

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Genre : Juvenile Nonfiction
Author : Carol J. Summerfield
Publisher :
Release : 1993
File : 198 Pages
ISBN-13 : 0894341448


Chamber S Encyclopedia

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Genre :
Author :
Publisher :
Release : 1886
File : 1230 Pages
ISBN-13 :