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BOOK EXCERPT:
This dissertation contributes to the study of English as a lingua franca in business negotiations focussing, among other aspects, on the pragmatic functions of conditionals. What sets English as a lingua franca apart from other forms of usage? Is there a regularity to the use of conditionals? What functions do different forms of conditionals have in lingua franca English business negotiation? The author uses business encounters recorded at an international music trade fair as her data and shows that non-standard as well as standard conditionals are used in different phases of business negotiations to indicate different degrees of commitment. Bettina Dresemann is a teacher of English and Spanish and has worked as a lecturer for English and Applied Linguistics at the Universities of Münster, Erfurt and Bochum. She is a passionate linguist and traveller, taught German as a Second Language in Germany and the USA and is currently living in Brazil. The current book is the published version of her PhD dissertation in Applied Linguistics (Sprachlehrforschung) presented at the University of Münster.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Bettina Dresemann |
Publisher |
: Waxmann Verlag |
Release |
: 2024 |
File |
: 207 Pages |
ISBN-13 |
: 9783830998297 |
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BOOK EXCERPT:
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Milene Mendes de Oliveira |
Publisher |
: Walter de Gruyter GmbH & Co KG |
Release |
: 2019-11-18 |
File |
: 233 Pages |
ISBN-13 |
: 9783110626858 |
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BOOK EXCERPT:
Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography
Product Details :
Genre |
: Foreign Language Study |
Author |
: Brian Paltridge |
Publisher |
: John Wiley & Sons |
Release |
: 2014-09-15 |
File |
: 592 Pages |
ISBN-13 |
: 9781118941553 |
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BOOK EXCERPT:
Expertly blending theory and practice, this accessible and up-to-date textbook offers a clear and comprehensive introduction to international business negotiation. The book draws on the practical experiences of managers, consultants and entrepreneurs who have successfully conducted business negotiations around the world, offering practical and realistic guidelines for improving negotiation practice in a wide range of international and cross-cultural contexts. It covers the key negotiation theories, concepts, strategies and practices needed to succeed in contemporary business negotiations. Thoroughly updated throughout, this edition contains new content on ethical, cross-border M&A, and international joint ventures negotiations. With engaging pedagogy and rigorous coverage of key theories and research findings, this textbook is an essential companion for modules in negotiation and international negotiation at undergraduate, postgraduate and MBA modules. It is also suitable for managers and practitioners who are interested in, or participate in, international negotiation.
Product Details :
Genre |
: Business & Economics |
Author |
: Barry Maude |
Publisher |
: Bloomsbury Publishing |
Release |
: 2020-04-10 |
File |
: 265 Pages |
ISBN-13 |
: 9781350305168 |
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BOOK EXCERPT:
The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Vijay Bhatia |
Publisher |
: Routledge |
Release |
: 2014-02-24 |
File |
: 613 Pages |
ISBN-13 |
: 9781317916437 |
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BOOK EXCERPT:
In the past 15 years, English as a lingua franca (ELF) has evolved from a ‘niche topic’ of a relatively small group of specialists to a highly productive research area that now has a firm place on the map of linguistics. Looking back (as well as forward), this edited volume addresses perspectives and prospects of ELF in connection with other areas of linguistics. It is the first volume that brings together ELF scholars with experts from a wide range of areas in linguistics (such as corpus linguistics, sociolinguistics, historical linguistics, language pedagogy, language policy, intercultural communication). Adopting an inter-/transdisciplinary approach, the book traces the impact that discussions about ELF have had – or may have – beyond the study of ELF as such: for the conceptualization, description, methodology, pedagogy and politics of ‘English’. As the book combines external perspectives on ELF, provided by well-known scholars in diverse fields, with a smaller number of internal perspectives provided by prominent ELF scholars, it will be of interest not only to students and researchers interested in ELF, but also to students and scholars in Applied Linguistics, Sociolinguistics and Intercultural Communication.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Marie-Luise Pitzl |
Publisher |
: Walter de Gruyter GmbH & Co KG |
Release |
: 2016-07-11 |
File |
: 274 Pages |
ISBN-13 |
: 9781501502996 |
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BOOK EXCERPT:
This book summarises and makes accessible recent work in corpus research, focusing on spoken data and on the place of lexis in grammar and discourse.
Product Details :
Genre |
: Foreign Language Study |
Author |
: Anne O'Keeffe |
Publisher |
: Cambridge University Press |
Release |
: 2007-05-03 |
File |
: 17 Pages |
ISBN-13 |
: 9780521851466 |
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BOOK EXCERPT:
Using a corpus of data drawn from naturally-occurring second language conversations, this book explores the role of idiomaticity in English as a native language, and its comparative role in English as a lingua franca. Through examining how idiomaticity enables first language learners to achieve a greater degree of fluency, the book explores why idiomatic language poses such a challenge for users of English as a lingua franca. The book puts forward a new definition of competence and fluency within the context of English as a lingua franca, concluding with an analysis of practical implications for the lingua franca classroom. This in-depth study of English language learning using corpus data will be of interest to researchers in applied linguistics and corpus linguistics and to teachers of English as an international lingua franca.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Luke Prodromou |
Publisher |
: A&C Black |
Release |
: 2008-01-06 |
File |
: 310 Pages |
ISBN-13 |
: 9780826440136 |
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BOOK EXCERPT:
Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to become more attuned to power relations and the ways in which sociopolitical forces can influence language choice/attitudes and the intercultural communication process. Features new to this edition include: Revised in-text discussion questions and the introduction of multiple exercises and examples that aim to engage students and provide a more interactive experience; New material that takes account of key social, cultural, and political events such as the refugee crisis, Brexit and the rise of populism in many parts of the world Updated theoretical constructs that reflect recent trends in this area of study such as criticality in intercultural communication An updated Companion Website featuring suggested readings, links to media resources and real-world intercultural scenarios for students, as well as additional in-depth instructor resources featuring test materials, PowerPoints, key terms, extended chapter outlines, and sample assignments and syllabi Refreshed references and glossary to enhance understanding of key terms and concepts. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Jane Jackson |
Publisher |
: Routledge |
Release |
: 2019-10-02 |
File |
: 503 Pages |
ISBN-13 |
: 9781351059251 |
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BOOK EXCERPT:
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Product Details :
Genre |
: Language Arts & Disciplines |
Author |
: Gerlinde Mautner |
Publisher |
: Walter de Gruyter GmbH & Co KG |
Release |
: 2017-07-24 |
File |
: 712 Pages |
ISBN-13 |
: 9781614514862 |