This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a soci

This fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success. This multidisciplinary study is based on entrepreneurship theory and empirical research as well as cognitive psychology. The cognitive perspective provides a link between the entrepreneur and new business creation by focusing on an individual's cognitive behaviour rather than on their personality traits. The essential issues of gathering and application of knowledge and expertise are also addressed: one of the most important implications of the study is that successful entrepreneurial decision-making behaviour can actually be taught and learned. The book concludes, however, that the provision of optimal teaching methods of this decision-making behaviour is a stiff challenge faced by entrepreneurship education. Presenting a novel combination of cognitive psychology and entrepreneurship theory with important practical implications, this book will strongly appeal to those involved in the study of entrepreneurship and cognitive psychology, and business and management. Entrepreneurs themselves will also find much to interest them in this book.

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.

Entrepreneurs move their venture creation process from an uncertain, unknown future toward somewhat more certain and knowable. To support present actions about future outcomes on this journey, entrepreneurs essentially need to understand what they know and don’t know yet. Individuals, however, are not destined to have a complete awareness of their ignorance. It is precisely unawareness why a certain opportunity has not yet been exploited, but decisions require fast strategies to simplify information and not lose the opportunity. Thus, knowledge only might not naturally advance opportunities. This book provides insights about how entrepreneurs cope with this apparent contradiction. Based on qualitative and experimental insights, the book explores the relevance of knowing what you don’t know with the help of the science of self-awareness. A key point is that metacognition plays an essential role to overcome cognitive barriers to come to logical judgments and decisions.

This book presents applications of cognitive management and cognitive computing in the fields of risk management, cognitive fraud detection, and in business decision making. The book provides insights on how cognitive management and cognitive computing enable businesses to quickly augment human intelligence and help humans perform tasks better. For example, the authors describe how by analyzing patterns in big data, small data, and "dark data," cognitive technologies can detect human behavior and suggest options for personalizing of products and services. The book studies companies in industries such as automotive, airline, health care, retail, wealth management, and litigation who have adopted these approaches. Presents applications of cognitive computing and cognitive management used in augmenting and empowering business decisions; Shows how to employ the Internet of Things in businesses using a cognitive management framework; Discusses technical aspects and alternatives to traditional tools, algorithms, and methodologies in cognitive computing.

Introduction to entrepreneurship - The entrepreneurial process - Opportunity and the nature of exploitation - The emergence of new ventures - Financing the new venture - The social context - Entrepreneurship, economic growth and policy.

The text explores the nature of entrepreneurial activity in the 21st century and aims to develop the skills required by aspiring entrepreneurs. Readers will gain a deeper insight into the activities of entrepreneurs and reflect critically on the nature of entrepreneurship and its role in the creation of new ventures.

Cultivate your entrepreneurial spirit with insights from startup to success. This book offers practical advice and inspiration for aspiring entrepreneurs, covering the journey from initial idea to thriving business.

The second edition of Annals of Entrepreneurship Education and Pedagogy provides entirely new insights into a number of the leading issues surrounding the teaching of entrepreneurship and the building of entrepreneurship programs. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this book features fifteen scholarly perspectives on a range of entrepreneurship education issues.