This book sheds new light on the economic development of Taiwan, examining how entrepreneurs identify and pursue profit opportunities, and showing how their efforts have enhanced Taiwan’s economic dynamics.

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Taiwan: Doing Business and Investing in ... Guide Volume 1 Strategic, Practical Information, Regulations, Contacts

New organizations do not emerge full blown from the idiosyncratic minds of individual entrepreneurs. Their ideas for new organizations, their ability to acquire capital and other essential resources, and their likelihood of survival as entrepreneurs derive from the contexts in which they live and work. The Entrepreneurship Dynamic explores the conditions that prompt the founding of large numbers of new organizations or entirely new industries, and the effects on existing industries, economies, and societies.

Taiwan and the Rise of China examines one of the fast evolving, yet very volatile, fragile and asymmetric, bilateral relations in East Asia. The insightful analyses provided by the experts of China studies should be of great interest to scholars, students and policy makers.

The "Taiwan question" has long been considered one of the most complicated and explosive issues in global politics. In recent years, however, relations between Taiwan and the Chinese mainland have improved substantially to the surprise of many. In this ground-breaking collection, distinguished contributors from the US, Asia, and Europe seek to go beyond the standard "recitation of facts" that often characterizes studies focusing on the Beijing-Taipei dyad. Rather, they employ a variety of theories as well as both quantitative and qualitative methodologies to analyze the ebbs and flows of the Taiwan issue. Their discussions clearly illuminate why there is a "Taiwan Problem," why conflict did not escalate to war between 2000 and 2008, and why cross-Strait relations improved after 2008. The book further reveals the limits of realism as a device to gain traction into the Taiwan issue, demonstrates the importance of taking into account domestic political variables, and shows how theory can be used to advance the cause of better China-Taiwan relations and to analyze the potential for future conflict over Taiwan. New Thinking about the Taiwan Issue is essential reading not only for students, scholars and practitioners with an interest in studying relations across the Taiwan Strait, but also for any reader interested in economics, international relations, comparative politics or political theory.

Using Taiwan's third largest export industry - shoe manufacturing - as a case study, this work contends that economic development can be tied to Taiwan's own cultural history as well as to the influx of foreign capital or the initiatives of the state government.

Since the end of the Second World War, Taiwan has transformed in around 60 years time from a farmland to a high tech industrial economy. This book examines entrepreneurship, innovative systems and government policies in Taiwan.

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.