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BOOK EXCERPT:
Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.
Product Details :
Genre | : BUSINESS & ECONOMICS |
Author | : Marcia W. DiStaso |
Publisher | : Routledge Research in Public R |
Release | : 2014 |
File | : 0 Pages |
ISBN-13 | : 0415727537 |