Essays on how organizations effectively communicate strategy to optimize performance.

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

This book offers users the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer learners a practical strategy for writing and delivering business messages. Abundant sample documents demonstrate how to apply the principles being discussed. This is the only book that offers business communication experience in every chapter through real-world on-the-job simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity to apply concepts to real events and to sharpen business communication problem-solving skills. A five-part organization covers the foundations of business communication; the three-step writing process; letters, memos, e-mail, and other brief messages; reports and oral presentations; and employment messages. For business professionals--at any level--seeking to improve their oral and written communication skills.

This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with on the job experience in ways that no other textbook can match.

This is a book about performance excellence, which uses the Baldrige criteria as a framework for getting there. As Spath indicates, "the criteria stimulate organizational excellence without being prescriptive."

* An easy-to-use manual that examines the Baldrige process of organizational assessment and diagnosis. * Gives a visual step-by-step understanding of the relationships within one of the most successful business models. * Updated and expanded to incorporate 2009 and 2010 Baldrige Criteria.

This textbook features a straightforward, practical look at applying the theories and principles of total quality in the real world. Key topics covered include global competitiveness, strategic management, quality culture, employee empowerment, leadership, teamwork, communication, and education and training.