Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future ​With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences – based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author’s wide-ranging experiences.

Are you living a fulfilled life? Are you being the best person you can be? Are you living up to your full potential? Are you happy where you’re going in life? Do you know your purpose in life? These are important questions that we should all be able to answer affirmatively. Unfortunately, most of us are unsure about ourselves and many areas of our lives to answer these questions confidently. Before you make another major decision in your life, discover what it means to become the best you to unleash your God-given potential. In Become the Best You…Bruce Francois, an engineer turned social entrepreneur, takes readers on an ontological journey of what it means to become one’s best self, uniquely integrating wisdom, thoughtful science, and deep spirituality along the way. Francois shares with readers how he discovered his purpose in life by dissecting and distilling life through an engineering lens. Learn how to: — Fully process your life struggles — Become aware of your understanding of yourself and your surroundings — Strengthen your beliefs — Discover your purpose and passion — Deploy yourself for your unique mission — Make a meaningful mark on the world You will be inspired by the sense of fulfillment and satisfaction that comes with discovering and operating in your purpose—to experience the freedom of what it means to authentically live, joyfully serve, and experience a deep sense of meaning in life.

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission. Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com

Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.