This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.

Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.

Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products—Linux, VSE, MVS, VM, AIX, and Open Edition—are now available for the zSeries and are fully explained, as are critical business issues such as cost justification, lease versus purchase, support, security, and maintenance. Hypothetical small, medium, and large businesses are described and then outfitted with the appropriate zSeries solution. This replaces 1885068700.

The eServer pSeries is IBM’s strategic family of UNIX computers. This updated overview and reference discusses the latest pSeries models, options, disk storage, printers, tape drives, UNIX operating system enhancements, e-business software, displays, network stations, and much more. Also addressed are business issues such as leasing versus purchasing, maintenance strategies, cost justification, and office ergonomics. Hypothetical case studies of small, medium, and large businesses illustrate how to solve real business problems with pSeries solutions. This replaces 1885068816.

Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.

This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.

This MaxFacts Guidebook describes the three components of IBM's new on demand business model so IT professionals can see the big picture and understand how their businesses can benefit. Pros will come away with a new understanding of how to evolve a current computing infrastructure to achieve the flexibility vital to the emerging on demand business world. Provided is an overview of key building-block product lines such as IBM eServer systems, TotalStorage, Infoprint printers, WebSphere, DB2, Tivoli, and Linux.

Written for decision makers interested in streamlining business processes, implementing e-business solutions, or reducing the complexity of application development, this book helps these users understand how to use the popular XML standard to allow incompatible computer systems to share data. Discussed is the “information chaos” commonly found in today’s businesses and the causes of this problem. The ways in which XML can accelerate integration projects are described and detailed examples of XML-based integration using the XA-Suite family of integration tools are provided. Also covered is when to use and when not to use XML technology, XML standards and tools, building versus buying, and enterprise integration. In addition, issues specific to XAware technology such as designing integration applications, configuration management, system design issues, data migration, and wireless application development are covered in detail.