This open-access edited volume brings together the latest research on Korean politeness (K-Politeness) from multidisciplinary and multimodal perspectives across a broad range of different interactional contexts and communication platforms, both online and offline. The volume examines how Korean language speakers construct, negotiate, and utilize politeness or impoliteness as discursive practices during daily interaction. The studies not only include intimate interactions between family members and friends, but also institutional interactions between business vendors and customers, doctors and patients, talk show hosts and their guests, as well as politicians. The studies include discussions on the perception of Korean (im)politeness of K-wave viewers and fans. The role of media is discussed and how it influences public discourse and speakers’ perception and practice of Korean (im)politeness. This text also examines interactions through instant text messages, chat boxes in livestreaming sites, online chat boxes with business vendors, and related communication channels. Although the disciplines and methodologies may vary, the studies are based on empirical research. This volume provides new insights through contributions from researchers of different disciplines, including communications, sociolinguistics, conversation analysis, discourse analysis, and pragmatics; it appeals to students and researchers in these fields.

The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles. Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly by Korea’s East and Southeast Asian neighbours and Korean diaspora. Now, K-content has entered the international mainstream. Consequently, interest in Korean language has grown, while interest in language learning in general has decreased. Many textbooks emphasise that Korean is a ‘polite’ language, but this book will highlight that this is not the case. The Language of Hallyu examines popular K-content, including Parasite (2019), Minari (2020), Squid Game (2021), and Pachinko (2022). The author introduces language stylistics to explain how Koreans style their language to suit every occasion. She argues that they do this via a process of visual scanning and social tuning, whereby visual clues are assessed in tangent with an individual’s sociocultural awareness. The author concludes by highlighting the danger of the jondaemal/banmal (polite/casual speech) divide, demonstrating that Korean language is so much more than polite. This book will be of interest to students and researchers in Korean language and culture, particularly those interested in linguistics and pragmatics.