How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.

For decades the world has been telling us that God is dead and science has proven it, but is that really true? As the evidence has continued to accumulate, the tide has turned. God is back to full health and not only that, but He is far more awesome and ingenious than we ever imagined. Now it is the scientific establishment that is on the ropes as a century of errors and deception has been unearthed. In Loving Science – But Not the Empire, experimental scientist Jay Sonstroem helps readers discern between the findings of real science and fables, which have been pushed by an entity he calls The Empire. Jay provides short, readable chapters to reveal both the wonders of creation and the schemes and blunders of The Empire, which have resulted from its hijacked version of science. Topics include the hidden truth of DNA, the wonders of biology, the fine-tuning of the universe, and evolution and Darwinism debunked. Is it possible to love science but not worship it? You bet. Does a person who believes in God have to give up Reason? No. Come along and piece together the puzzle of life, the universe, and everything in between. What you believe about your origins has everything to do with what you believe about your destiny. Follow the light, find the Truth, and together, let’s free science from a Godless agenda.

Modern physics is heady stuff. It seems that barely a week goes by without some new astounding science story; some revelation about hidden dimensions, multiple universes, the holographic principle or incredible cosmic coincidences. But is it true? What evidence do we have for super-symmetric squarks', or superstrings vibrating in an 11-dimensional space-time? How do we know that we live in a multiverse? How can we tell that the universe is a hologram projected from information encoded on its boundary? Doesn't this sound like a fairy story? In Farewell to Reality Jim Baggott asks whether all that we currently know about the universe is based upon science or fantasy. In addition he wonders whether these high priests of fairy tale physics - such as John Barrow, Paul Davies, David Deutsch, Brian Greene, Stephen Hawking, Michio Kaku, Gordon Kane and Leonard Susskind - are the emperor's latest tailors. Praise for Jim Baggott: A shimmering tour d'horizon. Quantum theory may deny us the possibility of properly comprehending physical reality, but Baggott's account is smart and consoling. Kirkus Reviews. Jim Baggott's inspired - and inspiring - idea of presenting the history of quantum physics in terms of 40 key moments works both as an introduction for the uninitiated and as a refresher for anyone who thinks they know the story. John Gribbin. I never read such a good, comprehensive account as Jim Baggott's...highly recommended. A.N. Wilson. The best popular science book of the year to date by far. popularscience.co.uk

Quantum information theory has revolutionised our view on the true nature of information and has led to such intriguing topics as teleportation and quantum computation. The field — by its very nature strongly interdisciplinary, with deep roots in the foundations both of quantum mechanics and of information theory and computer science — has become a major subject for scientists working in fields as diverse as quantum optics, superconductivity or information theory, all the way to computer engineers.The aim of this book is to provide guidance and introduce the broad literature in all the various aspects of quantum information theory. The topics covered range from the fundamental aspects of the theory, like quantum algorithms and quantum complexity, to the technological aspects of the design of quantum-information-processing devices. Each section of the book consists of a selection of key papers (with particular attention to their tutorial value), chosen and introduced by leading scientists in the specific area. An entirely new introduction to quantum complexity has been specially written for the book.

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.

The ideas and phenomena of the quantum world are strikingly unlike those encountered in our visual world. This book shows why and how this is so via a gentle introduction to the principles of quantum theory. It is used to explain both ordinary microscopic phenomena like the structure of the Periodic Table of Elements and mind-bending phenomena

Quantum information theory has revolutionised our view on the true nature of information and has led to such intriguing topics as teleportation and quantum computation. The field - by its very nature strongly interdisciplinary, with deep roots in the foundations both of quantum mechanics and of information theory and computer science - has become a major subject for scientists working in fields as diverse as quantum optics, superconductivity or information theory, all the way to computer engineers.

Heathcliff and the Great Hunger examines Irish culture from Swift to Joyce, in the light of the tortuous, often tragic, history that conditioned it.