Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Frontiers in Clinical Drug Research – Anti infectives is a book series that brings updated reviews to readers interested in learning about advances in the development of pharmaceutical agents for the treatment of infectious diseases. The scope of the book series covers a range of topics including the chemistry, pharmacology, molecular biology and biochemistry of natural and synthetic drugs employed in the treatment of infectious diseases. Reviews in this series also include research on multi drug resistance and pre-clinical / clinical findings on novel antibiotics, vaccines, antifungal agents and antitubercular agents. Frontiers in Clinical Drug Research – Anti infectives is a valuable resource for pharmaceutical scientists and postgraduate students seeking updated and critically important information for developing clinical trials and devising research plans in the field of anti infective drug discovery and epidemiology. The seventh volume of this series features these interesting reviews: - Nucleic acid and peptide aptamers as potential antiviral drugs - Host-directed, antibiotic-adjuvant combination, and antibiotic-antibiotic combinations for treating multidrug-resistant (mdr) gram-negative pathogens - Bioactive substances as anti-infective strategies against clostridioides difficile - Anti-toxoplasma drug discovery and natural products: a brief overview - Development of antimalarial and antileishmanial drugs from amazonian biodiversity

No matter how many plans you make or how much in control you are, life is always winging it. It does not take a great supernatural heroine or magical hero to save the world and today there are perfect examples set by our saviors and survivors from the Pandemic COViD19. Salute and gratitude to all medicinal and nonmedicinal professionals working round the clock to save mankind. The April issue of Storizen is dedicated to the life, death, the saviors and the survivors! We all save it every day, and we all destroy it -- in our own small ways -- by every choice we make and every tiniest action resulting from that choice. Please Stay Home and Stay Safe.

Communication is the key to forming, nurturing and maintaining healthy relationships. Owing to this thought, we had dedicated the theme for the month of October 2019 to 'Communication'. W want you all to communicate effectively and try to understand each other for the benefit of humankind. If you are a thriller lover, you will surely enjoy reading 'Nobody's Child' by Kanchana Banerjee who shares with us her love for the Thriller genre in an exclusive Cover Feature. Also, don't forget to check out our Editor's Choice article by Sumana Bhattacharya, 'The Art of Saying it Right'. We have got so much love and support from our readers, our contributors and our brand partners. Keep showering your love and blessings as it helps us to grow! Wishing you a very happy and blissful Diwali from the Storizen Family. Storizen Magazine October 2019 Issue is LIVE NOW! See Less

A new era, a new buzz word – BE YOUR OWN BOSS or Quit 9 to 5 Rat Race” As per the Global Freelancer Income Report, 2020 - 83% of freelancers work from home, and only 17% like to work from coffee shops, co-working spaces, library & private offices. 70% of freelancers are under the age of 35. The most interesting fact is 21% of freelancers are under the age of 25. In today’s world, there are multiple ways of earning. For example, you can earn money through YouTube, Podcast, Blogging, Affiliate Marketing, Online Coaching, and Digital Marketing Agency along with traditional jobs like Doctor or Engineering. While starting your own business or profession, the main problem before each one above is a lack of information related to Income Tax. Not being from a commerce background, this problem could multiple. So, there is a higher chance of getting mislead. Sometimes such feeling arises whether we are enjoying our business or doing paper filing. Another side of the story, at the initial stage, as you have less funds so you can’t afford a full-time accountant and services of any Chartered Accountant. Most of the time legal tax terminologies look like a foreign language. If you are resonating with this then this book is for you. It is a complete tax mastery course for you. This book is written by CA. Gopal Singh Negi & CA. Kamlesh K Chaursiya, both having more than 12 years of experience working with Startup and SME. This book covers 12 practical examples and 10 critical frequently asked questions compiled over so many years. This book is specially written for people from a non-taxation background. Even basic terminology is explained in a very lucid manner like turnover, income, financial year, assessment year, etc. This e-book will be helpful for Youtuber Blogger Affiliate Marketer Digital Marketing Agency Owner Doctor Engineer Artist or Video Editor IT Professionals Freelancer HR Contractor etc This e-book covers everything about Income Tax for small businesses like: Computation of Income Tax How to Pay Income Tax Income Tax Returns So, if you want to Master in Taxes, SCROLL UP and click on the BUY NOW button at the top of the page.

This book overviews the applications of viral nanoparticles (VNPs) in areas ranging from materials science to biomedicine. It summarizes the many different VNP building blocks and describes chemistries that allow one to attach, entrap, or display functionalities on VNPs. The book outlines the strategies for the construction of 1-, 2-, and 3-D arrays, highlights the achievements in utilizing VNPs as tools for novel biosensors and nanoelectronic devices, and describes efforts in designing VNPs for biomedical applications, including their use as gene delivery vectors, novel vaccines, imaging modalities, and applications in targeted therapeutics.

Despite being recognized and fought against over countless centuries, human viral pathogens continue to cause major public health problems worldwide-killing millions of people and costing billions of dollars in medical care and lost productivity each year. With contributions from specialists in their respective areas of viral pathogen research, Mol

Provides a richly researched yet concrete agenda for addressing the current crises of American democracy.