Become the professional photographer you were meant to be. Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: · Use your unique skills and talents to carve out a niche all your own. · Avoid the mistakes most photographers make. · Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey! "I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer." —Scott Bourne, publisher and host of Photofocus.com "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!” —Amit Gupta, founder of Photojojo.com “This book is worth its weight in gold.” —Gary Fong, photographer, author, and creator of the Lightsphere “The best resource for today’s photographer—BAR NONE!” —Scott Sheppard, host of “Inside Digital Photography”

NEW RULES FOR A NEW BUSINESS WORLD Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book: How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success -How to lead your business, not let your business lead you -How systematizing, scaling, and outsourcing are critical concepts even for a one-person business -How to radically rethink marketing, sales, and customer service for the 21st century -How to hone a creative vision that works—the most powerful step you can take as a businessperson The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success. Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!

This empowering book by a popular photographer and speaker inspires working photographers and other creatives to define their commercial identity based on personality, raw abilities and circumstances, and then enables them to devise a foolproof business plan.

"For both beginners and professional photographers"--Cover.

Get professional advice from one of the world's top wedding photographers Creative use of lighting is a hallmark of quality photography. Kevin Kubota has been listed among the world's top 10 wedding photographers by American Photo magazine and named a Legend Behind the Lens by Nikon. This guide features dozens of his unique lighting and post-production recipes and techniques, each illustrated with a spectacular image. Author Kevin Kubota enjoys a cult-like following among professional photographers and has earned numerous accolades for his talent Includes the author's unique lighting and post-production recipes and techniques that reinforce the theory that good lighting is the key to quality photography Presents a number of shooting scenarios with behind-the-scenes setup, a description of the photographer's objective, the equipment used, and the resulting image for each Features a companion app that will enable the photographer to search and find lighting suggestions by subject, style, budget, equipment, and other guidelines, all while in the field Kevin Kubota's Lighting Notebook for Digital Photographers is almost like having the famous photographer sharing his secrets with you one on one.

First published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Are you struggling to learn photography on your own? 3 Photography Cheat Codes You Must Know will show you how to crush the 10,000 hour rule and start creating the photos you always dreamt of. Learn how author Tim Shields went from being an average photographer to winning the International Nature Photographer of the Year award from Master Photographers International by following these 3 cheat codes.

Based on the author's real-world experience, this book provides a comprehensive guide on how to develop a professional career and client base as a unit stills photographer in the entertainment industry. Industry veteran Jace Downs takes readers behind the scenes as he explores production from the perspective of a unit stills photographer. Honest and entertaining, chapters cover the production environment, set etiquette, equipment, dealing with difficult talent, shooting on set, developing a client base, joining the union and much more. Accessible to those within and outside of the entertainment industry, this book is ideal for intermediate level photographers looking to expand their skillset and client base, as well as for aspiring photographers who would like more insight into photography work in entertainment production.