This new text offers a fresh look at feature writing and reporting in the 21st century. Award-winning professor and author Jennifer Brannock Cox teaches students the fundamentals of feature writing and reporting while emphasizing the skills and tools needed to be successful in the digital era. Packed with the best samples of feature writing today, this practical text gives students ample opportunity to practice their writing as they build a portfolio of work for their future careers. Cox′s special attention on new multimedia and online reporting prepares readers for success in a rapidly changing media landscape.

The present book has been brought into being in view of incessant demand pertaining to the subject Journalism, inherently requires that stories be told in-depth. Many newspapers have cut out long articles even before the Internet. They have followed the example set by television news. They have been hit by the rising price of newsprint, and the renewed emphasis on cost cutting. They are convinced that readers are pressed for time, impatient with detail, and conditioned to ingest the news in pellet-like form. The bulk of broadcast news is reporting in the sense that is used is different rather than journalism. It is epitomized by the two-minute wire service radio bulletin on the hour already a fast disappearing format. In this incisive and well-presented work, the book has synthesized the findings to lay down principles of sound journalism for both those in the industry and the citizens, who rely on the free press as a fundamental element of democracy. First and foremost among these principles is journalism's obligation to the truth. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector's item for all times. A must read endurable and preservable

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online. Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing. Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.

This text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. This fourth edition gives advanced writers and reporters a thorough look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. Three primary aspects of feature writing are emphasized: introduction and writing skills/basics, article types, and the collegiate and professional writing life. Each chapter includes excerpts and complete articles from some of the nation's leading publications that illustrate points made in the text. Professional Feature Writing provides a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors. Emphasizing writing values that will strengthen a new writer's journalistic practices, readers will gain insights and expertise from the narrative, the advice of professionals, and current writing examples. The book offers lists of tips, observations, in-depth looks at both young and veteran writers, guidelines, sources, and story ideas. As such, this volume is a solid tour of the forms and approaches to feature writing. Building on introductory writing and reporting skills, this text is written for advanced students, and is filled with practical advice for writing a wide variety of features.

In The Essentials of Sports Reporting and Writing, authors Scott Reinardy and Wayne Wanta employ their own professional experience as sports writers and editors to give students a useful and practical view of the sports writing profession. The text is divided into readily digestible sections, covering essential topics such as types of stories; background and preparation; interviewing; the beginning stages of writing; and conclusion writing. Through real-life examples, readers learn the in-and-outs of writing columns, advances and follows, sidebars, profiles, and features, as well as the stylistic and ethical considerations that go into writing sports content. New to the second edition are: "Professional Perspectives" where working sports journalists give their insiders’ look at the work they do. A chapter on the intricacies of international event reporting A chapter providing an honest view of what life as a sport journalist entails. A companion website also accompanies the text. It includes supplemental materials for students and pedagogical support for instructors, including slide presentations, quizzes, and sample assignments. Intended for journalism students planning a career in sports reporting, this text offers key insights on the practical and personal aspects of the work.

Every journalist must be able to conduct an interview and write snappy copy. No matter what field they are working in journalists also need to be able to wield a digital recorder, take photographs, talk to camera convincingly and create content for online delivery. Reporting in a Multimedia World offers a thorough overview of the core skills journalists need for the 21st century. The authors show how to generate story ideas, handle interviews, write for different audiences, and edit your own copy. They explain the basics of news photography and broadcast media, the requirements of different digital platforms and the challenges of user generated content. They also look at professional issues: the use of social media by journalists, legal and ethical issues, and career strategies. Thoroughly revised to reflect the rapid changes in media as a result of digital technologies, and written in a lively style with case studies and tips from experienced journalists, Reporting in a Multimedia World is an ideal introduction to an exciting and demanding profession. 'Theoretical and practical aspects of journalism are perfectly matched, making it an invaluable resource for students and teachers alike.' - Padma Iyer in AsiaPacific MediaEducator

This Handbook Is Designed To Meet Every Need Of The Students Of Journalism And Other Disciplines Who Wish To Acquire Communication, Reporting And Editing Skills.

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers: What is news? How the modern newsroom operates How facts are gathered and checked The reporter and picture ideas District reporting Techniques of interviewing News writing and newspaper language How to summarize Reporting the courts Political and industrial reporting Aspects of sportswriting Feature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology. This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.