There is a contradiction at the heart of digital media. We use commercial platforms to express our identity, to build community and to engage politically. At the same time, our status updates, tweets, videos, photographs and music files are free content for these sites. We are also generating an almost endless supply of user data that can be mined, re-purposed and sold to advertisers. As users of the commercial web, we are socially and creatively engaged, but also labourers, exploited by the companies that provide our communication platforms. How do we reconcile these contradictions? Feminism, Labour and Digital Media argues for using the work of Marxist feminist theorists about the role of domestic work in capitalism to explore these competing dynamics of consumer labour. It uses the concept of the Digital Housewife to outline the relationship between the work we do online and the unpaid sphere of social reproduction. It demonstrates how feminist perspectives expand our critique of consumer labour in digital media. In doing so, the Digital Housewife returns feminist inquiry from the margins and places it at the heart of critical digital media analysis.

There is a contradiction at the heart of digital media. We use commercial platforms to express our identity, to build community and to engage politically. At the same time, our status updates, tweets, videos, photographs and music files are free content for these sites. We are also generating an almost endless supply of user data that can be mined, re-purposed and sold to advertisers. As users of the commercial web, we are socially and creatively engaged, but also labourers, exploited by the companies that provide our communication platforms. How do we reconcile these contradictions? Feminism, Labour and Digital Media argues for using the work of Marxist feminist theorists about the role of domestic work in capitalism to explore these competing dynamics of consumer labour. It uses the concept of the Digital Housewife to outline the relationship between the work we do online and the unpaid sphere of social reproduction. It demonstrates how feminist perspectives expand our critique of consumer labour in digital media. In doing so, the Digital Housewife returns feminist inquiry from the margins and places it at the heart of critical digital media analysis.

This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI. Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI. It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity. Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives. This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.

From sites like Hollaback! and Everyday Sexism, which document instances of street harassment and misogyny, to social media-organized movements and communities like #MeToo and #BeenRapedNeverReported, feminists are using participatory digital media as activist tools to speak, network, and organize against sexism, misogyny, and rape culture. As the first book-length study to examine how girls, women, and some men negotiate rape culture through the use of digital platforms, including blogs, Twitter, Facebook, Tumblr, and mobile apps, the authors explore four primary questions: What experiences of harassment, misogyny, and rape culture are being responded to? How are participants using digital media technologies to document experiences of sexual violence, harassment, and sexism? Why are girls, women and some men choosing to mobilize digital media technologies in this way? And finally, what are the various experiences of using digital technologies to engage in activism? In order to capture these diverse experiences of doing digital feminist activism, the authors augment their analysis of this media (blog posts, tweets, and selfies) with in-depth interviews and close-observations of several online communities that operate globally. Ultimately, the book demonstrates the nuances within and between digital feminist activism and highlight that, although it may be technologically easy for many groups to engage in digital feminist activism, there remain emotional, mental, or practical barriers which create different experiences, and legitimate some feminist voices, perspectives, and experiences over others.

This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.

While the working lives of tech entrepreneurs and delivery platform workers seem far removed, both are engaged in digital labor. What unites their experience and allows us to speak of their work under the same umbrella? Is it even possible to talk about digital labor as if it were a single form of work? Digital Labor explores these questions and critically examines the economics, politics, and experiences of workers in these new modes of employment. Using a novel definition of the term "digital labor," Kylie Jarrett explores unpaid user activity, platform-mediated gig work, and formal employment within the digital media industries, mapping the common features of these varied practices. Applying a critical Marxian lens, the book interrogates the structures of exploitation in this sector, the organisation of the labor process, the dynamics of alienation associated with this work, and the commodification of workers' lives. It also documents the struggle of digital laborers to resist the iniquities and inequalities of their working environments. Ultimately, the book identifies what is specific about this form of labor and, in doing so, offers insight into the nature of work as it is being reconstituted in digital capitalism. Synthesising an extensive range of studies and sources, Digital Labor offers a comprehensive overview – and a rich critical appraisal – of work in the high-tech economy. It is suitable for students and scholars of media and communication, sociology, labour studies, and anyone interested in emerging forms of work.

This book sheds new light on the way that, in the last decade, digital technologies have become inextricably linked to culture, economy and politics and how they have transformed feminist and queer activism. This exciting text critically analyses the contradictions, tensions and often-paradoxical aspects that characterize such politics, both in relation to identity and to activist practice. Aristea Fotopoulou examines how activists make claims about rights online, and how they negotiate access, connectivity, openness and visibility in digital networks. Through a triple focus on embodied media practices, labour and imaginaries, and across the themes of bodily autonomy, pornography, reproduction, and queer social life, she advocates a move away from understandings of digital media technologies as intrinsically exploitative or empowering. By reinstating the media as constant material agents in the process of politicization, Fotopoulou creates a powerful text that appeals to students and scholars of digital media, gender and sexuality, and readers interested in the role of media technologies in activism.

Feminism as a method, a movement, a critique, and an identity has been the subject of debates, contestations and revisions in recent years, yet contemporary global developments and political upheavals have again refocused feminism’s collective force. What is feminism now? How do scholars and activists employ contemporary feminism? What feminist traditions endure? Which are no longer relevant in addressing contemporary global conditions? In this interdisciplinary collection, scholars reflect on how contemporary feminism has shaped their thinking and their field as they interrogate its uses, limits, and reinventions. Organized as a set of questions over definition, everyday life, critical intervention, and political activism, the Handbook takes on a broad set of issues and points of view to consider what feminism is today and what current forces shape its future development. It also includes an extended conversation among major feminist thinkers about the future of feminist scholarship and activism. The scholars gathered here address a wide variety of topics and contexts: activism from post-Soviet collectives to the Arab spring, to the #MeToo movement, sexual harassment, feminist art, film and digital culture, education, technology, policy, sexual practices and gender identity. Indispensable for scholars undergraduate and postgraduate students in women, gender, and sexuality, the collection offers a multidimensional picture of the diversity and utility of feminist thought in an age of multiple uncertainties.

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

From start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity. Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. Zhang explores the surge in digital entrepreneurialism against the backdrop of global financial crises, the U.S.-China trade war, and the COVID-19 pandemic. She argues that the rise of internet-based industries and practices has simultaneously empowered and exploited digital entrepreneurs and laborers. Despite embracing high-tech innovation, state-led entrepreneurialization does not represent a radical break with the past. It has provided a means for implementing developmental goals while retaining the importance of the traditional family and generating new inequalities. Shedding new light on global capitalism and the digital economy by centering a non-Western perspective, The Labor of Reinvention vividly conveys how the contradictions of entrepreneurialism have played out in China.