Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.

Topics discussed in this collection include financial inclusion in under-served markets, financial inclusion products and services, financial inclusion for sustainable and responsible business, micro, small, and medium-sized business practices.

In the sector of modern finance, a new issue emerges – the fragility of traditional financial systems in the face of technological evolution. The march of time has brought forth formidable challenges, shaking the foundations of age-old norms. This evolving financial paradigm grapples with challenges such as trust issues, geographical limitations, and exclusivity. In response to these challenges, Decentralized Finance and Tokenization in FinTech offers profound insights and solutions to navigate the complexities of this era. This book delves into the disruptive forces of Decentralized Finance (DeFi) and the revolutionary nature of Tokenization, ultimately paving the way toward a decentralized future. This comprehensive resource seeks to contribute significantly to current research and understanding in the realms of DeFi and Tokenization. It serves as an educational cornerstone, providing in-depth insights into fundamental concepts, technologies, and applications for both newcomers and seasoned professionals. By demystifying technical complexities, addressing challenges, and analyzing comparative advantages, the book empowers readers to navigate the evolving landscape. From decentralized governance models to global perspectives on DeFi, it fosters thought leadership and inspires discussions on the societal, economic, and technological impacts of decentralized finance and tokenization.

Empowering Women Through Microfinance in Developing Countries is a book that explores how microfinance can be used to empower women in developing countries. It provides theoretical and empirical insights from industry experts, experienced researchers, and policymakers on the problems, processes, and prospects of using microfinance as a catalyst for women's empowerment in the developing world. The book covers a range of topics, including the impact of microfinance interventions on women's empowerment, financial inclusion, and women's entrepreneurship, poverty reduction among women, and small and medium-sized enterprise growth. This book addresses the lack of understanding about how microfinance can be used to empower women in developing countries. The insights provided in this book will be valuable for researchers, students, microfinance institutions, policymakers, state institutions, managers, non-governmental organizations, and financial institutions looking to expand their product portfolio and outreach. The book also provides policy directions and rethinking of practice in using microfinance as a strategy for eliminating barriers to women's empowerment in developing countries.